Alexander Meinstein

In the last few years, I have positioned myself very well in the field of performance marketing. SEA such as Google Ads or SEO in the form of keyword or search term optimization are no problem for me. I also enjoy working with social media channels such as Facebook and Instagram, two of Meta's components. Determining the target group and narrowing down their interests is also part of my day-to-day work. Finally, I define the required conversions and make sure that the KPIs are not neglected. If, contrary to expectations, something doesn't go according to plan, I know where to turn the screws. This could be the proverbial bounce rate or the analysis and investigation of funnels.

But marketing is only a small part of my expertise. Recently, I've been working intensively on app development and content implementation. In the end, both apps ended up in the apple app store and google play store as well. Of course, I'm no stranger to terms like ASO and search ads in this context! Consequently, I combine app and marketing with engagement measures to motivate and reactivate users. Tools for this are customized journeys with email, push or IAMs.

To round off my expertise, I also create, analyze and optimize websites. I use a wide portfolio of tools to take the entire website to the next level.

In other words:

I am the perfect mix of web, app, engagement and marketing.

Lead App and Web Content Management

Lead Marketing

HAW: Bachelor of science - Media Systems