Alexandra Knack

Born into the toybranche, educated and developed, I have established a reputation as an experienced and far-seeing expert within the toy- and license-community the last 20 years.

Over the last 2 decades, I have been able to gain my professional experience, especially in direct connection with effective marketing and license activities at the POS, print, digital and social media, for example at Toys“R“Us in Cologne as a Senior Buyer, then at drugstore Müller as a Senior Buyer for toys and leadbuyer for licenses in Ulm and most recently as Country Manager at Rubies Netherlands, always successfully and profitably.

In addition, through my work in the B2C and B2B sector, I have been able to intensively expand and maintain a large network of contacts with the world's largest licensors, such as Disney, Paramount, Universal, Warner Bros. and RTL Super over the last years. My absolute strength is, that I know what the customer, the buyer, the retailer needs and what is important for their specific business.

I am known in the toy-, party- and licensing-industry as a creative, imaginative, honest, efficient and hard-working person. I am an absolute team player and a “hands on”-person. For me, it's time to take a new career direction, as the very large and creative fields of Marketing/ Licenses have always been my great passion.

Please see my attached CV for more personell details or contact me. Thank you

• Country Manager GSA Rubies Netherlands 2022-2023 
• Senior Buyer Müller GmbH & Co.KG Ulm 2011-2021
• Managing Director Sinkel Spielwaren Kitzingen 2007-2011
• Senior Buyer Toys"R"Us Cologne 2001-2007

• Bachelor Professional of Trade and Commerce (CCI), IHK Wuerzburg
• Completed professional Training in Retail and Trade, CCI, IHK Wuerzburg
• High School Graduation with Diploma/ Altoona Area High School, USA 
• Graduation: Secondary School Certificate/ Richard-Rother-Realschaule