Anna Alferova

Diligent professional with 5+ years of experience in account and project management in media advertising, complemented by 2+ years in digital & social marketing. Proven ability to coordinate effective communication between international clients and teams, build strong partnerships, and deliver successful media campaigns. Enthusiastic about collaborating with multicultural teams and committed to further professional growth as a Project Manager with a focus on communication across clients, partners, or internal teams. Deeply passionate about music and eager to continue my professional journey within the music industry, combining my project management expertise with creative, purpose-driven work.

I bring over five years of experience in media and marketing, with a strong focus on client communication, campaign management, and cross-functional coordination. Most recently, I worked as a Media Consultant, managing TV campaigns for the German, Swiss, and Austrian markets—overseeing bookings, budgets, and performance analysis. Before that, I spent over four years in international media sales, where I developed and pitched marketing proposals for international clients, driving renewals and building long-term partnerships. I led large-scale, cross-channel campaigns with budgets exceeding €3 million, collaborating closely with editorial, brand, digital, social, and TV teams. My responsibilities included presenting performance reports and maintaining strong client relationships through regular and strategic communication.

Through various internships, I gained hands-on experience in influencer marketing, SEO, paid social, email marketing, and e-commerce. I’m confident working with tools like Power BI, Monday, Jira, and Google Analytics, and I’m currently expanding my project management skills through a PRINCE2 7 certification. Professionally fluent in English and conversational in German (B2), I thrive in multicultural environments. I’m passionate about communication, media, and music, and I’m excited to bring my organizational skills and energy to impactful projects in this field.

Master’s degree in Global Management (Hof, Germany) with a focus on international business strategy and intercultural communication. The program provided hands-on knowledge of global economic contexts and prepared me for work in dynamic, international environments.

Previously earned a Bachelor’s degree in International Business (Porvoo, Finland), with a focus on marketing,  project management, and cross-cultural collaboration. The program was highly practice-oriented and laid the foundation for my international perspective and strong communication skills in professional settings.