Anna Francisca Grossi

a Packaging Designer with over 8 years of experience in beauty, beverages, and consumer goods. I’ve worked on projects ranging from indie makeup collaborations to global brands, always balancing creativity, functionality, and sustainability. I oversee the full packaging process: from concept and design to production management and print approvals. My expertise covers rotogravure, flexography, HQP, offset printing, and the development of sustainable packaging solutions. I have worked with both B2B and B2C companies, which has given me the ability to adapt packaging strategies to different business models, market demands, and consumer expectations. I also have strong knowledge of FDA and ANVISA legislation, EU compliance in cosmetics, and the creation of 3D mockups to bring packaging concepts to life before production. For me, packaging is about solving problems and creating value, ensuring that every design not only reflects the brand but also works effectively in production and resonates with its audience.

Packaging Designer with over 8 years of experience across beauty, beverage, and consumer goods industries, working with leading global and regional brands such as Lethal Cosmetics, Britvic, SIG Combibloc, Merqueo, Adidas, Nestlé, Unilever, and Complen. Experienced in end-to-end packaging development, from concept and branding to production and compliance, with strong expertise in sustainable packaging, mass production, and licensed collaborations. Proven background in both B2B and B2C environments, leading projects for cosmetics, food, and beverage brands, and collaborating closely with marketing, product, and commercial teams to deliver visually impactful and market-ready packaging solutions.

Centro Universitário Belas Artes De São Paulo

Bachelor’s Degree in Graphic Design

January 2016 – December 2018 | São Paulo, Brazil