Benson Danthy

Experienced communication strategist with expertise in social media advertising, client servicing, and developing effective communication strategies. Ability to multitask on various projects. Skilled in creating and executing social media campaigns that drive brand awareness, engagement, and sales. Currently upgrading my skills in the Digital Marketing landscape at Arden University Berlin.

Clients: ZEE5, ZEE5 Loft, Geometry Encompass, Glocal Junction, Lux Golden Rose awards, Ridlr and Traffline app.

Brand Service Associate  (May 2020 - Oct 2021)
Publicis Groupe, Mumbai (India)

• Providing exceptional client service and collaborating
  with multiple departments.
• Ensuring timely completion of all projects within set
  deadlines.
• Using customer insights to determine creative direction.
  Generating monthly social media reports for clients.

Senior Social Media Executive  (Jul 2017 - Mar 2020)
Communicate India, Mumbai (India)  

• Manage social media campaigns.
• Planning an editorial calendar & creative strategy.
• Monitor and evaluate competitor activity.
• Running social media ads and timely monitoring it to
  optimism for the best results.
• Creating analytical reports and recommendations.
• Managing influencers activities for various campaigns.

Social Media Executive  (Jan 2016 - Jul 2017)
CPWM, Mumbai (India)

• Develop social media strategies and plans.
• Utilize paid ads to engage with the target audience
  and generate leads.

Social Media Executive   (Feb 2015 - Jan 2016)
Birds Eye Tech, Mumbai (India)

• Managed Social Media accounts for the brand.
• Developing strategies to increase the follower base.

Event Mangement (Mumbai, India)  (Oct 2014 - Jan 2015)

• Organising Karaoke events in various pubs.
• Engaging with customers to increase the venue's
  loyalty base.

MSc in Strategic Digital Marketing

Arden University Berlin

November 2022 - November 2023