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Hannover
Cagatay Ünlü

Cagatay Ünlü

Product Manager - B2B2C

Technologie / Internet

Hannover, Lower Saxony

Soziales


Über Cagatay Ünlü:

Product & Operations Manager with 9+ years of experience in technology, consulting, and financial services. Proven leader in strategic project execution, innovation process design, and operational excellence. Experienced in cross-functional alignment across design, tech, and business functions. Committed to improving consumer experiences through scalable systems and entrepreneurial thinking.

Erfahrung

 

2024 - PresentVolkswagen Financial Services AGBerlin/Brunswick, Germany
 Product Owner, Dealer Online Shops B2B2C 
  • Strategically managing annual €2.5M budget and coordinating 5 cross-functional teams (Product, Engineering, UX, Business Analysis, Sales) to scale customer facing digital platforms across 50+ dealers, directly driving VWFS's digital growth initiatives.
  • Planned and executed 6 pilot launches based on funnel analytics and user testing, improving lead conversion across multiple touchpoints.
  • Conducted usability tests and stakeholder interviews with dealers and end users to refine B2B2C platform experience, improving user flow and reducing drop-off in lead conversion funnels.
  • Drove agile transformation by pushing SAFe/ART adoption with top management, contributing to board-level decisions on scaling the new delivery model.
2022 - 2024Enterprise Architect
  • Advised the regional CIO (Australia, Japan, South Korea, Taiwan) on and domain owner of Infrastructure Services on IT strategy, aligning regional business strategies and IT investments.
  • Optimized IT domain structures, streamlining operations across multiple regions and achieving €2.5M in annual cost savings.

 

2019 - 2022Strategic IT & Ops Roles
  • Led multi-million € vendor selection, process optimization, and IT strategy projects across 3 departments.
  • Delivered €5M in cost savings through agile-driven workflows, process automation and infrastructure simplification.

 

2023 - Present

 

getBetter Lifestyle UG

 

Hannover, Germany

 Founder and Product Lead 
  • Built and shipped an MVP of a mobile habit-tracking app, based on adaptive planning logic and early user feedback.
  • Conducted discovery and field testing with 10+ users, shaping backlog and product roadmap around behavior patterns.
  • Owned design, development, and go-to-market execution with distributed teams

 

2013 - 2018PricewaterhouseCoopers GmbHErlangen/Frankfurt/Wolfsburg, Germany
 IT Advisory & Consulting 
  • Advised global clients on IT governance, digital risk, and transformation strategy; led SAP GRC implementations across 100+ countries, aligning business and compliance needs.

Bildung

2024 - 2026      

IESE Business School – Munich/Barcelona

Executive MBA (Ongoing) 

Ranked #4 EMBA & #3 MBA worldwide by Financial Times

 

2014 - 2016      

University of Hildesheim

B.Sc. in Business & Computer Science

2009 - 2014      

Leibniz Universität Hannover

Economics

Fachkräfte aus demselben Technologie / Internet-Sektor wie Cagatay Ünlü

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