Celine Rúbia Probst Purnhagen Packer

Profissional de marketing brasileiro/alemão baseado em desempenho, com mais de 4 anos de experiência prática e um histórico comprovado de gerenciamento de campanhas de 7 dígitos para mais de 80 clientes, minha especialidade é executar campanhas premium e com lances em Meta, TikTok, Google, Twitter, Reddit e Snapchat Ads.

Paid Social Specialist at ComboStrike - Oct 2021 - Present 

• Set up, analyze and optimize paid social campaigns for games across the entire EU and US markets;
• Execute performance marketing campaigns on Meta, TikTok, Twitter, Snapchat, and Reddit Ads platforms;
• Collaborate with the design team to create and optimize creative materials;
• Lead side projects related to reporting, exploring new platforms, and other relevant topics.

Digital Marketing Analyst at FPP EDU Media - Feb 2021 - Apr 2022 

• Global lead generation utilizing Google, Meta (Facebook/Instagram), and TikTok Ads platforms;
• Conducted comprehensive reporting and presented analysis findings, including actionable insights and strategic recommendations;
• Managed the setup, optimization, and analysis of campaigns for virtual and on-site student fairs.

Performance Media Analyst at Altenburg Ind. Têxtil Ltda - Sep 2020 - Feb 2021

• Managed performance media campaigns on Google, Twitter and Facebook Ads platforms;
• Developed and executed strategies, optimized campaigns, and provided comprehensive reporting;
• Created paid media strategies and solutions aligned with market trends and customer behavior.
 

Digital Marketing Analyst at Hoplon - Jul 2019 - Sep 2020

• Developed and executed strategies for user acquisition and retention campaigns across 15 countries in the EU, US and Brazil;
• Managed paid media channels, including Google Ads, Facebook Ads, DV360, VK, and Affiliate marketing;
• Negotiated campaigns with influencers and global agencies;
• Created campaign tracking links to measure results.

Digital Marketing Analyst at Publya - Programmatic Media - Mar 2019 - Jul 2019

• Responsible for analyzing KPI performance, setting up and optimizing campaigns on Facebook Ads and Google Ads, as well as DSPs such as MediaMath, DV360, and BrightRoll (Verizon);
• Conducted audience analysis using DMPs including Navegg, Tail Target, and Retargetly to define target audiences;
• Managed projects focused on exploring new products and solutions.

• Universidade Federal de Santa CatarinaUniversidade Federal de Santa Catarina
  Bachelor's degree, Information Science/Studies
• ComSchool International 
  Advanced Digital Marketing Program