Daniela Carrasco Berlin (domingadelsol)

Accessibility & Design Systems Specialist | Industrial Design Graduate | Web & Brand Design | AI Tools Workflow
Berlin-based Specialist in Accessibility & Design Systems Background in Industrial Design with expertise in Web & Brand and user experience for B2B SaaS.
 

UI & Brand Designer for Puquelinhue
I am working freelance on the rebranding and website redesign of the Puquelinhue Ecological Reserve, a nature reserve located on Chiloé Island that promotes sustainable ecotourism and is undergoing a process of reinvention. This project progresses in stages that I resume between other professional assignments.
As part of the collaboration, I conduct UX research with visitors and local stakeholders through surveys and interviews, applying Design Thinking to co-create inclusive and culturally relevant solutions. I also provide strategic brand consulting and develop a cohesive visual identity, while working closely with the team to define the voice and narrative that best reflect the park’s values of native forest conservation, Chiloé’s cultural heritage, and community participation.
My work focuses on improving the visitor experience and strengthening the communication of the park’s mission through accessible, community-centered design with social impact, supporting its transition toward a model of sustainable and participatory tourism.
AI-Driven Product Designer for AppSeek
I was responsible for gathering the preliminary market research and business concept, and translating these insights into a functional prototype. The resulting design introduces a matching system that connects the needs of companies and event organizers with artistic works or performance fragments adaptable to corporate contexts, effectively turning performing arts into a business-ready format for events, while offering intuitive navigation and a clear content structure.
While shaping the product vision, one of my main goals was to rethink how early-stage prototypes are created and tested by integrating artificial intelligence into the design workflow. Using Figma Make, I generated and refined successive interface proposals through AI-driven prompts. This approach enabled rapid exploration of visual directions, flows, and interactions, reducing processes that would typically take months into just a few weeks. The outcome was a high-fidelity prototype fully testable with real users. The project is currently in the funding phase.
UX & Social Design / Community Branding for Justus von Liebig Grunschule
This project was carried out as part of the 30th anniversary celebration of the school, with the initial goal of redesigning the logo, which until then had not been accessible or scalable, and later to encourage community participation around a shared identity.
I redesigned the primary school’s logo and developed its application across stationery and textiles. To achieve this, I implemented a methodology of active participation in the Lehrerversammlung, Elternversammlung, and Schülerversammlung, where I presented and justified my design decisions in German. Together, we defined elements such as typography and colors through open hand-raise voting. This process allowed the school community to disassociate from external identities and identify more closely with the school itself and its values.
The student body participated particularly actively, strengthening their sense of belonging by deciding to include the youngest classes (first and second grade) in the decision-making process. I also translated the digital design into print formats, creating an adaptable logo suitable for use on textiles through one-color screen printing on T-shirts for students and teachers, ensuring consistency between digital and physical media.
UX/UI Designer with focus on Design System [English-German-Spanish] for Plunet
I worked on the design system components, ensuring consistent alignment of interface resources across the product area. I analyzed the legacy software design and evaluated the company’s website from the marketing area to integrate visual coherence between both departments, contributing to a unified brand identity.
Based on these analyses, I designed from scratch the visual identity of PlunetBoard, Plunet’s new data visualization dashboard. This included defining the navigation structure, designing content layouts, creating widgets, and implementing filters to enable users to effectively visualize information. I participated in the MVP, Beta, and Delta phases, culminating in the completion of three releases during the initial phase of corporate image update. Additionally, I designed the Webhooks interface, the software update interface, and the new Test System Manager interface for QAs, all built using the PlunetBoard design system in dark mode.
UI & Visual Designer for Novanta
I worked on updating the visual design based on the company’s existing Brand Design guidelines. My work focused on ensuring brand consistency and applying aesthetic criteria in the composition of stationery and digital assets, adapting the brand guidelines for multiple audiences in the UK, USA, Czech Republic, and China, among others. This project strengthened my skills in brand design, UI/visual design, and cross-cultural communication.
UX/UI Designer for Mentorio
I was responsible for implementing the Design Thinking methodology, creating UX flows, wireframes, and high-fidelity prototypes, and managing all iterations of the visual and interaction design. My work included conducting user research, applying methods such as Card Sorting with stakeholders, Crazy 8s, persona development and storytelling. I created and maintained the Figma files, integrating both the initial graphic design concepts and the refined prototypes, ensuring a cohesive and user-centered experience. This project give me hands-on experience by building a digital product from ideation to a high-fidelity prototype.
UX/UI Designer for Green-Coding
I worked as part of a team of three designers, with the challenge of rethinking the website’s architecture and exploring new visual and interactive proposals. My role focused on defining the user flow and the MVP, where I proposed and developed a console-like interface inspired by the minimalist aesthetics of 1990s terminals as a visual resource that reinforced the idea of simplicity and accessibility.
This approach was complemented by the choice of a high-contrast black-and-white scheme, which not only broke away from the widespread use of green in the “green tech” sector—where the absence of color functioned as a visual metaphor for a reduced carbon footprint in page loading—but also positioned the website as “the black-and-white page that is easy to navigate.”

More about my experience in my portfolio.
 

Degree as Industrial Designer (PUCV)
UX/UI Designer (Ironhack) 
Web&Media Designer (Cimdata)
Certificates: Google Analytics, Web Accesibility, W3Cx, Elements of AI, Agile Strategy Development