Elena Avanzato

I am a passionate, creative, and analytical individual with a strong background in brand management and a personal and professional connection to the world of FMCG products. Currently I am pursuing a master's degree in international management in Lisbon. Before that, I have completed a dual Marketing Bachelor's degree in a Brand Management Consultancy and have worked as a FMCG Consultant at the marketing agency Avantgarde. In this role, I was responsible for everything from product launches, brand engagement platforms, digital loyalty programs, event concepts to retail and OOH. As a typical first mover, I am always eager to explore new paths and constantly search for new trends, impulses, and digital technologies. My constant drive for impact and my entrepreneurial spirit have led me to initiate various student projects, including "FirstGenUp", a student club that supports first-generation students. As a half Italian and half British, who grew up in Germany, I can always bring new cultural perspectives to the table.

I have completed a dual Marketing Bachelor's degree in a Brand Management Consultancy and have worked as a Junior Consultant at the marketing agency Avantgarde. In this role, I was responsible for everything from product launches, brand engagement platforms, digital loyalty programs, event concepts to retail and OOH.

I am currently pursuing a master's degree in international management in Lisbon and possess a huge passion and drive for learning. Before that, I have completed a dual Marketing Bachelor's degree in a Brand Management Consultancy, which I graduated from at the top of class.