Francesco Maria Ferrara

Digital Marketing Executive for Accenture Song with around 6 years of working experience. Helped top tier global clients to create a more customer centric digital strategy. Strong client facing experience with knowledge of customer experience, media campaign, CRM, UX, lead management performance optimizations. Data-driven approach, greedy learner, keen on understanding whys. Team spirit, comfortable with presenting results to top management

• For an Italian public institution:
• Led a team of 3 people aimed to generate insights in collaboration with other streams (Social, SEO, SEM and UX) to build a data driven strategy. Focusing on traffic, paid media campaigns and UX optimization analysis
• For a global automotive player:
  • Led a team of 6 people supporting the client EMEA Analytics team, with end-to-end analysis covering main areas of the funnel such as: digital properties traffic engagement, lead management, CRM and selling online
  • Supported client sales funnel evolution shifting Analytics team focus to e-commerce and marketplace
  • Managed the team economics (budget and forecasts) to meet financial goals
  • Prepared the economic and technical proposals to re-shape team composition and scope of work
  • Worked at the preparation of responses to two Request for Proposals for Analytics services at global scale
  • Led the transition phase of the Accenture Analytics service
• For a European telecommunications company, guided the set-up phase of Google Analytics 360
• For an Italian retail store chain, designed the technical and economic proposals to migrate Google Analytics 360 to Google Analytics 4

• Certificate: Customer Engagement, Social Media, Planning & Analytics – Columbia University (remote) 05/2021
• Fast track program in E-commerce & Merchandising – Econsultancy (remote)                        
• Master in Business Advisory – EY, Advisory Corporate Master (Rome, Italy)                             
• Visiting Graduate Researcher - The New School for Social Research and Pace University (NYC, USA)
• Exchange student program “Erasmus” – Universität Augsburg (Augsburg, Germany)             
• BSc in Economics, MSc. in Global Economy and Business - University of Cassino (Cassino, Italy)