Greta Lortz

Highly motivated person, who is always searching for a new challenge

Easygenerator (E-learning Authoring Solution) Dubai, UAE

Junior Position | Business Development Representative DACH 04/2024 – present

• Qualifying leads, crafting outreach strategies tailored to these leads, and conducting discovery calls 
  to grasp their pain points and potential use cases. Thereby driving business growth and revenue.
• Developed my communication skills and learned resilience.

Kering Eyewear (Leading Luxury Eyewear Company) Munich, DE

Trainee | Sales Support for DACH Region 06/2022 – 02/2023

• Support our brand ambassadors and clients on a daily basis.
• Manage customer master data and orders in SAP to ensure a smooth process and customer satisfaction.
• Utilized and customized sales reports from SAP BI; developed a new report to automate the 
  identification of supplier activities.

Dorothee Schumacher (German Luxury Fashion Brand, still family-owned) Mannheim, DE

Intern | Collection Preparation 04/2022 – 06/2022

Exciting to witness the development of a family-owned fashion brand's collection for the international market 
at their headquarters in Germany. I supported in preparing and presenting the new collection in their showrooms
and assisted in e-commerce photoshoots for the upcoming collection.

Douglas Marketing Solutions (New Business, grew from 3-35 employees (2021-2023)) Düsseldorf, DE

Intern | Sales, Marketing & Event management 06/2021 – 11/2021

Recruited to:

1. Sell, set up, and manage data-based marketing campaigns for all international clients
2. Assist in growing the Douglas Beauty Tester
3. Organize the first Douglas Retail Media Summit

• Managed and reported on campaigns for Douglas and Douglas Beauty Tester using PowerBI.
• Organized the 1st Douglas Retail Media Summit, an online conference focusing on data-driven marketing. 
  Responsibilities included acquiring speakers, designing the stage, and collaborating with agencies on 
  communication and web page design. Ensured compliance with data protection regulations in collaboration 
  with the legal department and created a post-event report. This event became annual due to its success.
• Prepared for the expansion to France by onboarding the NOCIBE manager.
• Gained experience working in a start-up culture with evolving structures and growing teams.

MetaDesign (Strategic Brand Consultancy; part of Publicis Groupe) Düsseldorf, DE

Intern | Strategy Department

07/2020 – 09/2020

• Contributed to the strategic development of a rebranding proposal for Henkel (successfully won)
• Participated in various naming projects for clients such as Deutsche Telekom and Siemens.

Maastricht University School of Business and Economics Maastricht, NL

Master in International Business Strategy and Innovation (M.Sc.) 02/2023 – 02/2024

EBS Universität für Wirtschaft und Recht Oestrich-Winkel, DE

Bachelor in Business Studies (B.Sc.) 08/2018 – 05/2021

• Final Grade: 2.0 (German Scale)
• Specialization in Strategy and Consulting
• Course language English

HÉC (École des hautes études commerciales) Montréal, CA

Semester abroad 01/2020 – 05/2020