Habiba Rafique

I am currently pursuing a Master's degree in International Management, which is enhancing my global business perspective. Before this, I worked as a Marketing Executive at Sitara Petroleum Service Limited, where I gained hands-on experience in market research, digital marketing, and brand management. My role involved crafting strategic marketing plans, boosting customer engagement, and optimizing resources to drive business growth. Additionally, I interned in Human Resources, supporting employee lifecycle management and ensuring organizational harmony. These diverse experiences have equipped me with a robust skill set in both marketing and human resource management, preparing me for dynamic business environments.

I have a rich background as a Marketing Executive at Sitara Petroleum Service Limited, where I honed my skills in market research, digital marketing, and brand management. My key responsibilities included crafting strategic marketing plans, boosting customer engagement, and optimizing resources to achieve business growth. Additionally, my internship in Human Resources allowed me to support employee lifecycle management and maintain organizational harmony. These experiences have equipped me with a diverse skill set in both marketing and HR management, preparing me to excel in dynamic business environments.

I completed my Bachelor’s degree in Business Administration with a specialization in Marketing, excelling in courses such as market research, digital marketing, consumer behavior, and retail management. One of the highlights of my studies was conducting a detailed marketing research project on consumer behavior in the retail sector, which deepened my practical understanding of market dynamics. Currently, I am pursuing a Master’s degree in International Management, where I am further developing my strategic and global business skills.