Hira Nayab Shabbir

A highly ambitious and hardworking International Marketing Management graduate, seeking for opportunities in a challenging environment to contribute my skills effectively to the growth of the organization as well as my professional career. With a genuine interest in digital transformation, digital marketing and brand management. 

I have worked with Cross ALM, a B2B SaaS company, as online marketing working student where I fulfilled lead generation and online marketing responsibilities, including creating content for various communication channels (social media, newsletter, blog, website), and carrying out marketing automation activities using Hubspot and Google Ads. Moreover, I created, implemented, and reported on LinkedIn lead generation campaigns as well as other marketing campaigns via LinkedIn Campaign Manager and Facebook Ads manager. 

At Crealytics as digital marketing intern I was responsible for creating and optimizing a wide range of PPC campaigns as well as managing budget, analyzing performances in both Google and Bing. Further, I analysed current market trends and conducted competitor analysis as well as designed creatives for display and shopping ads. I also worked extensively with Excel, Google sheets and PowerBI for recording, curating, and analyzing data to optimize marketing campaigns across various channels.