J MN

Jürgen Müller-Nedebock

Profile

In a nutshell: Hands on. A love for Storytelling. Question the norm. People manager/leader. Confident. Motivated. Hands-on. Never beat around the bush.

With my award winning experience in multi-cultural markets, my strengths lie in inspiring a creative environment - to build, develop and enhance integrated creative output.

Employment History

Marketing & Creative Brand Consultant, Munich, Germany

July 2021 — Present

Creative Director working with agencies and brands to develop strategy, creative ideation and creative implementation of integrated communication campaigns for global and local clients. 

• Creative strategy development and implementation.
• Creative concept ideation and development
• Team lead developing 360 communication campaigns
• Creative lead developing film, SoMe, event, VR content
• Develop creative processes that foster communication, collaboration and on-strategy results

CLIENTS: ABB (Formula E & Systems), Austrian Tourism Board, BSH (Bosch/Siemens Household Appliances), Linde Materials Handling, Porsche, Telefonica 02. 

Executive Creative Director at gyro communications (DENTSU), Munich, Germany

January 2013 — June 2021

Directly responsible for leading the strategic planning, creative ideation and creative implementation of integrated communication campaigns for global and local clients. 

• Develop agency policy and growth plan on executive management level.
• Member of the global gyro leadership team "Creative Front" that plans, implements and activates gyro culture and creative policy around the brand. Additionally it forms the global client task force that implements global campaign and pitches.
• Responsible for new business development and pitches (with a 75% win rate).
• Building client relations for organic growth strategically and creatively.
• Develop creative processes that foster communication, collaboration and on-strategy results
• Responsible for creative output of team consisting of art directors, designers, copywriters, programmers and planners.
• Passionate speaker and presenter.
• Set and track department goals including budget.
• Provide guidance, mentorship and training to staff.
• Promote fun and learning each and every day.

CLIENTS: Allianz, Austria Tourism, Amway, Audi, Ball Corp, Boeringer Ingelheim (Pharma), BSH (Bosch Siemens Household Appliances), Commerzbank, Cisco, DormaKaba, DXC, eBay, FedEx, Fujitsu, Google, Hewlett Packard Enterprise, John Deere, Linde Materials Handling, Munich Airport, Oxford, Precibake, Roche, Tate & Lyle, Siemens, Telefonica 02, USG and Virgin Atlantic.

Board Member Dentsu Aegis Network Germany at  gyro communications, Munich, Germany

January 2017 — December 2020

 Part of the integration & culture team during a period of strong industry transformation. Responsible for representing gyro Germany within the DAN network. Involved with company strategic policy implementation, budget development and management.

Consultant Creative Director, Dubai, UAE

January 2011 — December 2012

Innova Interactive, Action Impact, gyro - Middle East/Dubai

As a consultant I had the opportunity to support a number of interesting long term projects in the Middle East. Bringing together expertise from around the world to launch and build awareness for some of the biggest brands. The most rewarding project was the complete relaunch of the Red Crescent (read Red Cross) which called for a complete strategic and structural overhaul, development of a new brand, right through to the sourcing of emergency vehicles and recruiting of training staff.

CLIENTS: Al Fateh Football Club (Sports & Sports Sponsorship), Arabian Capital (Financial), du (Telecom), Race World (Sports), Sadiyyat Island (Abu Dhabi City Council), Saudi Airlines SPA,  Saudi Arabian Rail (Transport), Saudi Arabian Transport Academy (Government), Saudi Red Crescent (Emergency Services), Saudi Commission for Tourism (Tourism), Kia (Automobile).

Creative Director at Ogilvy, Middle East/Dubai & Saudi Arabia

July 2007 — December 2011

I was hired to introduce and integrate digital media and marketing into the Middle East agency, growing the business from the ground up in our existing offices and two new offices. Day to day responsibilities included:

• Management and overall policy making of agency.
• Strategic thinking, inspiration of creative teams, client presentations and pushing creative to the maximum. Overseeing all output of full-fledged integrated agency.
• Involved in client presentation, new business pitches and creative strategy, directly responsible for the creative output and creative teams.
• Overseeing art direction, presentation of concepts to client and the instruction and motivation of creative teams. 
• Specialist in introducing and implementing TTL strategic and creative structure both internally and to client. Implementing a new creative structure.
• Improving  creative/design output standards.

Clients: Abu Dhabi Tourism Commission, Al Arkan (Real Estate), Al Marai (FMCG), Al Mousim (Travel), Al Rajhi Bank, American Express, Arabian Capital, Chili’s, DHL, Fanta, Formula1 Abu Dhabi, MBC (Arabic Television), Motorola, SITC (TelCom), Saudi Airlines SPA, Saudi Fuel, KIA (Automobile), Tunisiana (TelCom), Dar Kwik Kopy, Volvo (Automobile)

Creative Director (Partner) at Oh! Advertising, Amsterdam

January 2005 — December 2007

Art Director at Leo Burnett , Amsterdam

1997 — 2004

Art Director at  TBWA Hunt Lascaris, Cape Town, South Africa

January 1994 — December 1996

Accolades

gyro has repeatedly been earmarked as one of the “Top Agencies to Work for.”

Adage Agency of the Year 2016

ANA Global B2B Agency of the Year 2014, 2015, 2016, 2018 and  2019

#relatedtoaustria Austrian Tourism Board

2020 Golden Gate City Awards – 5stars Innovative Media Integrations Campaign

2020 Golden Award of Montreux

Munich Airport ArtWorks Book

Airport Media Award

Drucker & Medien Awards

HP Food Print Book & SoMe Campaign:

ANA B2 Awards

V.I.P. Online Concierge Site - Saudi Airlines Private Aviation

Lynx, 2011 - Best product integration online

Volvo – Soft Speed bump

Lynx, 2011 - Best product activation

Infinite Credit Cards - Al Rajhi Bank

Lynx, 2010 - Product Advertising 

Recruitment campaign - Al Rajhi Bank

Lynx, 2009 – Recruitment/HR

The Black Label Lounge - Johnnie Walker 

Effie - Marketing effectivity awards - 2001 Gold 

20 Lives – Nokia 

Euro RSCG 4D Amsterdam 

ADCN Gold – Art Directors Club Netherlands 

Eurobest, 2006 (Eurobest Bronze) for Consumer Services 

Cannes Lions - International Advertising Festival, 2006 (Silver Lion) for Games: Best product integration 

Cannes Lions - International Advertising Festival, 2006 (Silver Lion) for Consumer products and services 

Pirates of the Caribbean - Volvo North America 

Eurobest, 2006 (Eurobest Gold) for Consumer Services 

Pirates Continued - Volvo North America 

Eurobest, 2007 (Eurobest Gold) for Consumer Services Punch – Heinz 

Eurobest 2000 

Fire– Reebok 

Eurobest 1999 

Epica 2000

Education

Bachelors Degree in Commercial Design and Advertising, University of Stellenbosch, Stellenbosch, South Africa

January 1991 — December 1994

Majored in Graphic Design, Industrial Psychology (Marketing) and Photography

High School (Abitur), Paul Roos Gymnasium, Stellenbosch

January 1985 — December 1990