José Pablo Cordero

Masters student based in Berlin, with experience in online marketing, customer service, events and account management

deZem GmbH, Berlin: Project Manager

JULY 2022 – NOVEMBER 2022

Direct energy consumption projects for clients in South America, clarifying information, resolving their inquiries and channel them through the proper people within the company to have all matters taken care of

Develop new business opportunities for the company within the region

Designing new strategies to increase retention and engagement of new clients with the software and systems the company offers

Catalina Mktg, San José: Email Marketing Campaign Manager

JUNE 2019 - AUGUST 2021

Managing & executing the CRM strategy for regular and occasional clients of the NESTLE brand across the entire US territory

Working directly with the NESTLE marketing team to implement their global campaigns and communications, while ensuring customization of the offers according to each targeted audience

Implementing different strategies such as A/B testing, rush offers, to measure and compare different results based on predefined KPI’s (e.g. conversion rate)

Cheetah Digital, Heredia: Email Marketing Account Manager

NOVEMBER 2015 - JUNE 2019

Managing & executing the CRM strategy for consumers of the Bloomingdales brand across the entire US territory

Working directly with the Bloomingdales marketing team to implement their global campaigns and communications, customizing the offers according to each targeted audience, done through SQL segmentation

Measure and monitor campaign performance based on predefined KPI’s (e.g. open rate, click-through rate, conversion rate)

Monitor campaign performance based on quantitative data with the purpose of assisting the client in its decision-making processes related to on-going and future marketing campaigns

Amazon.com, Heredia: Customer Service Agent and Technical Services Specialist

JANUARY 2014 - NOVEMBER 2015

Assist book writers in their creative process of publishing their work through the Amazon platform, by offering technical assistance on the usage of different design tools across the CreateSpace platform

Providing technical support for kindle devices, assisting customers in the usage of their kindle applications, the device´s proper function

Work alongside different shipping service providers to ensure the accuracy of order’s arrivals in a timely manner, especially for time-sensitive orders

Deliver customer service training to new hires as Amazon.com Customer Service Agents

FACORA S.A., Heredia: Executive assistant & process improvement advisor

JANUARY 2012 - NOVEMBER 2014

Radio U, San Jose: Journalist and presenter

JANUARY 2009 - NOVEMBER 2010

Universidad Latina de Costa Rica, Heredia: Bachelor’s in Industrial Engineering

Berlin School of Business and Innovation, Berlin: Masters in Tourism, Hospitality and Event Management