Kumar Pratiman

Leveraging Automation and Technology to Humanize Customer Interactions | HubSpot, Lead Management, and Salesforce | MarTech and Marketing Automation | B2B and SAAS |

Pratiman is an accomplished and avid tech enthusiast with almost a decade of experience in digital marketing, campaign management, lead generation, brand development, and implementing effective reporting structures. He has successfully collaborated with start-ups, B2B enterprises, SaaS companies, and consumer-driven brands across APAC, EMEA, and North America. As a multi-award-winning professional, he excels in driving highly effective campaigns and implementing Marketing Automation techniques to foster growth.

Pratiman is a seasoned expert in HubSpot and adeptly manages various Marketing and CRM Platforms, including Salesforce and 6sense. As the former User Leader for HubSpot in Berlin, he demonstrated exceptional leadership, nurturing a thriving community of marketers. Certified in "The Forrester Campaign Framework," he possesses a thorough understanding of end-to-end campaign management. His expertise spans a comprehensive skill set, excelling in digital marketing channels, data analytics, email marketing, and GDPR compliance. Currently holding a pivotal role in a leading B2B SaaS and Tech firm in Germany, Pratiman's analytical acumen and strategic thinking empower significant growth for the company.

Beyond his professional achievements, Pratiman is an ardent writer, avid reader and dedicates time to support causes like Animal Welfare, Child Development, Survivors of Domestic Abuse, AIDS, and Human Trafficking. He also finds joy in physical activities, embracing CrossFit, Squash, and Tennis.

Pratiman, with a multi-culture background and a strong focus on data-driven knowledge, is eager to explore mid to senior-level positions, driving transformative results for progressive organizations worldwide, leveraging his expertise in Marketing Automation, digital marketing, and campaign management to achieve measurable business success.

Marketing Automation Manager, LeanIX GMBH – September 2021 to Present (Bonn/Remote)

• Segmenting and optimizing cross-channel and multi-touch campaigns and creating reporting dashboards across HubSpot and Salesforce platforms for performance evaluation and insights.
• Leading data enrichment using ClearBit, SMARTe, SQL, while ensuring GDPR and regional compliance. Crafting robust lead scoring, efficient nurturing workflows, and tailored email strategies for global audiences (de, fr, en, es).
• Administering marketing platforms and ensuring seamless integration with CRM tools. Defining the technical roadmap for efficient data management and reporting, enabling accurate and timely campaign analysis.
• Collaborating on cross-functional projects to harness intent-data utilization from 6sense and deriving data-driven insights from HG Insights to inform marketing strategies. Handling marketing and revenue dashboards using Tableau to track attribution and measure campaign performance.
• Enhancing better alignment between marketing and sales teams through the attribution model, improving resource allocation, and driving significant improvements in overall marketing effectiveness and revenue generation.