Liza Anokhina

TU Berlin student with 4 years of experience in business media & PR

RBC PRO

Subscription-based business media with 8m visits / month and >100k paying readers

• Managed key sections like Entrepreneurial profiles and Business success case studies.
• Authored and edited over 400 profiles of successful entrepreneurs and >1,000 articles.
• Developed and led content series on international businesses’ HR strategies, a top-10 platform section.
• Contributed articles that converted >2,000 readers into paying subscribers.
• Guided a team of 5 authors producing 30 articles/month on marketing, branding, and economic trends.
• Collaborated with marketing, content, and design teams to optimize article performance.
• Introduced data-driven approaches to partner collaboration, enhancing article relevance.

Strelka Institute for Media, Architecture and Design

Top-100 architecture institute globally running educational programs and public events

• Developed >10 publications for local media on culture, architecture, and urban planning.
• Created press releases for international media partners.
• Led weekly media monitoring and reported findings to PR leadership.
• Co-executed communication strategies for public events, including career fairs and film festivals.

Esquire

International lifestyle magazine with >700k copies sold annually

• Authored articles covering art, architecture, lifestyle, and urban living.
• Generated publication ideas and conducted interviews.

TU Berlin

TU Dresden

Moscow State Institute of International Relations (MGIMO)

• Graduation with Honors, top 5% of class