Marina Philippi

Multilingual Digital Marketer | International Business Graduate with Focus on Marketing and Management | Global Perspective: Lived on 4 Continents

Social Media Marketing Internship, 14Agency (Catorce Onlife Culture Hub, S.A.)
Oct. 2022 – Jun. 2023 -  Barcelona, Spain
▪ Support of the management of the client’s (SEAT) social media channels (Instagram, Facebook, TikTok, Twitter, LinkedIn, Youtube) and the agency’s social media channels (Instagram and LinkedIn); Community Management; creation of SEAT’s monthly content calendar; direct contact to the client.
 

Business Internship, J.Fr. Scheibler GmbH & Co.KG - Hamburg, Germany

▪ Managed the import & export shipping database at the Sales and Quality Control

departments; direct engagements with global shipping partners (calls & e-mails); national and international Information Management (e.g., Fairtrade certification documentation); prepared and assembled tea blends for executive clients.

Projects and activities:

▪ After interviewing the Executive Director of the global integrated tea company J.Fr. Scheibler GmbH & Co.KG, developed a business strategy analysis, capturing the key success factors that ensured its competitiveness as one of the leading companies in the global tea market for more than 100 years. Analysis included: Business Model

Canvas; Marketing and Customer-Centricity Assessments; Business Portfolio Management, considering new segments, positions, and opportunities.

Teaching Internship, ImmerQi Teach & Travel China program - Beijing and Dongguan, China

▪ Completed an immersion experience in Chinese society while teaching English to

elementary school students at the Dongguan Villas Royal Foreign Language School, obtaining the global certification TEFL (Teaching English as a Foreign Language).

B.A. International Business with a focus on Marketing and Corporate Management, Trier University of Applied Sciences

Oct. 2015 – August 2023 │ Trier, Germany

Final Thesis: “Recent Developments to Focus Strategies Illustrated by Upcycling Marketing Approaches in the Fashion Industry” ─ Grade 1,7 (A-)

Relevant coursework: Retail Marketing & Management; Entrepreneurship; Sales Management; Tourism Marketing seminar.

Projects and activities:

▪ Developed a case study on the German Roscheider Hof Museum’s social media presence and recommended an improvement plan, covering a multi-channel digital marketing strategy. Presented results to the Chairman; some recommendations were adopted.

▪ Member of the Student Council of the Department of Economics for two years (Oct. 2017 – Sept. 2019).