Nihal Gupta

3+ years of experience in digital marketing, communication, and  product development with a strong focus on content creation to implement campaigns. Expertise in market understanding, competition benchmarking, and trend analysis to develop a product-based go-to-market strategy. 

3+ years of experience in digital marketing, communication, and  product development with a strong focus on content creation to implement campaigns. Expertise in market understanding, competition benchmarking, and trend analysis to develop a product-based go-to-market strategy. 

• Developing and managing the overall communications strategy for the brand
• Executing marketing strategies for the overall growth of the company 
• Conducting market and competitor research to come up with and implement campaign ideas that are open, engaging and community-centric
• Utilizing different analytics solutions to run A/B testing to measure and improve existing campaigns and strategies for better results
• Performing SEO and website optimization periodically to maintain the lighthouse score above 90 
• Creating text and video content for inbound marketing thus resulting in an approximate of 200% increase in average time spent on the website