Regina Gracia Medrano

Passionate for sustainability with a proved track record in the fashion industry, dedicated to driving sustainable practices and making a positive impact.
Excited to contribute to a company that shares my values and commitment to environmental responsibility.

Company Infini bx, Berlin Co-founder & Procurement manager

+ Developed infini bx circular product vision, strategy and roadmap based on market research, customer needs.
+ Lead the development of the right supply chain strategies to support Infini bx future growth.+ Negotiated and maintained of strong partnerships with suppliers, and obtained the best production pricing based on targets.
+ Conducted research and analysis of the maternity fashion market.
+ Product selection and curation aligned to our 

+ Collaborated with Marketing team / work closely with CEO & CTO.

Company DeFacto, Berlin Sr. Visual Merchandiser

+ Market & trend research, competitor analysis
+ Innovated and implemented seasonal merchandising presentations.
+ Design and implement visual elements for all areas.
+ Collaborated with the store manager, visual and sales team.
+ Completed VM Weekly & monthly reports.
+ Analyzed store traffic flow & gave recommendations for optimizing the store layout to enhance customer experience and increase sales.

Company Uniqlo, Berlin Visual Merchandiser

+ Fashion styling and story-telling.
+ Analyze market trends and KPIs to implement relevant strategies.
+ Keeping up with industry trends, competitors, VM strategies and customer preferences through market research.
+ Collaborated with the retail team to ensure proper stock levels of visually impactful products.

Company El palacio de hierro Visual merchandiser coordinator

+ Planning & creating V.M styling guidelines.
+ Collaborated with cross-functional partners to support sales.
+ Trained different stakeholders including V.M team.
+ Managed multiple projects simultaneously ensuring the proper execution within the defined timelines.
+ Store visits and audits to asses compliance with brand standards and making recommendations for improvements.

Company GAP Visual merchandiser

+ Curation of V.M presentations
+ Received delivery while making sure it was installed correctly.
+ Created visually compelling window displays that showcased new collections and increased foot traffic by 20%.
+Assisted in creating window displays and floor layouts under the guidance of senior visual merchandisers.

Berlin, Germany Inco Academy Data Analytics Coursera

Universidad complutense de Madrid Visual Merchandising & fashion styling Diploma

 Universidad del Valle de Mexico Bachelor of Arts (B.A.), Fashion design & dress industry

Milano Nuova Academia di Belle Arti