Yuehen Tang

As a data-oriented person, I like to consider all factors and possibilities, learn new technologies, and try out innovative ideas. The experience of two papers (scenario analysis of Asian start-up environment and Twitter sentiment analysis of customer experience of a European Challenger bank) led me to identify the career direction of performance marketing and project management. My work as a research assistant and teaching assistant has allowed me to perform practical operations such as Excel VBA, Access, SQL, and data visualization. I have also worked on building simple models for data analysis using R and python. Currently, I am learning digital marketing skills such as Google Analytics, Google Ads, SEA, and Paid Marketing.
Definitely, German is also on my learning list. I am looking forward to connecting with you. Know who I am and who I can be.

Research Assistant, Taiwan Institute of Economic Research, Taipei, Taiwan Sep 2017 – Jan 2019

Scenario analysis / Project management / Event Organization / Excel / Access / SQL

• Analyzed the development trajectory of Asian Start-Ups and the impact of policy and market environment
• Organized APEC O2O Summit 2018 event, expert meetings, reports, and cloud data

Teaching Assistant, Yuan Ze University, Taoyuan, Taiwan Feb 2016 – Jan 2019

Statistics/Business model development/Data Visualization

• Held over 30 hours statistics TA course with 100 students
• Assisted EMBA students in building IBM Business Leadership Models and Market Segmentation
• Assisted Word, Excel, PPT, Tableau, and Power BI courses for Information Management

Marketing Intern, Shen Ting Biotechnology Limited, Shanghai, China Jul 2015 - Aug 2015

E-Commerce analysis/Taobao/WeChat/PPT

• Analyzed the cosmetics market and major digital distribution channels
• Arranged product development meetings and held an internal sales event with a 20% increase in revenue

• M.A., International Business and finance, Hochschule Augsburg 2019-Current
• M.A., Management and Service Science, Yuan Ze University 2017-2020
• B.A., Innovation, and entrepreneurship (Primary) and Marketing, Investment Strategy and Financial Markets (Secondary), Yuan Ze University 2013-2017