yuqing xu

Communications and interpersonal-relationship have always been my career interest. During my
time at Adidas I have coordinated frequently with sales and retail department, as well as building a
strong relationship with dealers, design agencies, vendors and journalists.

As a Chinese native with years’ study and life in Germany, I was awarded a Diploma in Graphic
Design in Hochschule fuer Kunste, Bremen and am of German nationality. I am confident in
communicating with domestic and overseas personnel in Chinese, English and German, both oral
and written.

Professional activity

2010-present
Adidas Sports (China) Head Office Marketing Dept.
Senior Specialist MOPS
Thanks to an art degree and years experience in publishing design and production, in charge of planning, editing and printing quarterly trade meeting catalogues which provide comprehensive new product information, with every single issue covering averagely 5,000 SKU in full product range, as well as above and below the line support and a marketing calendar
Participate in B2B sales and marketing analysis
Coordination between different category like football, basketball
running, tennis, training to produce the merchandising board; especially the product image souring 
Adidas 2010 WM World Cup promotion / road show, assisting in event planning, execution and organization, arranging independently daily contact and briefing with agency 
Solid media relation and resource established during the project
Handling the manufacturing of event derivatives such as brochure, invitation and press document
Good team spirit and communication skills in multi-department and cross function work

2006  2008
Target International GmbH, Leipzig: 
advertising planning and design of Web-presentation; press conference organization in Shanghai 
PR event for MaxicoM in Shanghai
Exhibition press conference for China national publication corporation in Frankfurt Book Fair German
Web site design

2002  2005
Project "Profile Intermedia 6" in HfK, Bremen design concept planning; conference organization; environment design
Exhibition design 
Event organization 
Graphic Design 
Gift with Purchase / Goody bag Design
Establish and maintain contact with sponsors

Before 2002
Freelance work experiences during study tour in Europe
 

October 1998  July 2005 Hochschule fuer Kunste, Bremen 
master degree of graphic-designer
(Diplom-Designerin)
September 1994  July 1997  Shanghai Institute of Technology  
Degree: Bachelor's designer