Global Media Manager - Strategy & Digital (d/f/m) (BB-A4AFB)
Gefunden in: Neuvoo DE
HENKEL IS FOR THOSE WHO STEP UP. DO YOU?
At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.
Henkel Global Media manages mediaactivities for all Henkel brands across all business units. We are a strongteam of 30+ Global & Local experts in 10+ locations worldwide. Our scopecovers the full Media product from strategy to buying in both Classical andDigital Media. We partner with the best agencies, data and ad-tech providers todeliver strong results for our brands. Internally we join forces with ourstakeholders (e.g. Marketing, E-Com etc.) on Local and Global level.
- Global Media Strategy development for our key brands
- Analyze & recommend campaign mechanics along the consumer´s path to purchase
- Know best performing formats and targeting strategies to maximize reach
- Focus on Media effectiveness and efficiency to drive ROI
- Build & leverage 1st and 3rd party activation data
- Drive our innovation agenda through local pilots and research
- Steering of campaign and budget reporting (incl. dashboard solutions)
- Digital Media counseling & training for Global Henkel Teams
- Strong collaboration with Global Marketing, Digital Marketing, Media & Creative Agency teams
- Workingin a challenging, dynamic & international environment
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