Digital Communications Manager - Hamburg

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Location: Germany, Hamburg - Headquarter tesa SE · Level: Professionals · Function: Marketing / Communications · Working Hours: Full-time · What you will do · About the Role · As a leading global adhesive technology company, tesa 's Corporate Communications department drives stra ...

Jobbeschreibung

Location: Germany, Hamburg - Headquarter tesa SE
Level: Professionals
Function: Marketing / Communications
Working Hours: Full-time

What you will do

About the Role

As a leading global adhesive technology company, tesa 's Corporate Communications department drives strategic initiatives across all communication channels. Our dynamic team of seasoned professionals manages tesa 's comprehensive global communications portfolio, encompassing strategic communications, internal communications, corporate branding, media relations, digital presence, and sustainability communications.

We are looking for a Digital Communications Manager who combines editorial expertise & a hands-on mentality with strategic digital communications know-how. In this role, you will be a full member of our editorial team, taking ownership of specific topic areas while also driving our digital channel strategy and AI enablement. You will shape compelling narratives, develop content across formats, and lead transformational projects such as our employee advocacy program.

Your Responsibilities

Editorial Contribution & Topic Ownership

Serve as a core member of the editorial team, contributing to content planning, production and editorial decisions
Take ownership of dedicated topic areas and drive coherent storytelling across all channels
Research, develop, and produce high-quality content. From thought leadership articles to social media series
Ensure consistent messaging and tone of voice across digital and traditional channels

Digital Strategy & AI Transformation

Develop and execute tesa 's global strategy for corporate social media channels and website
Identify emerging trends and translate them into actionable strategies
Drive AI transformation in communications through strategic foresight and practical application
Design and implement a comprehensive employee advocacy program – from concept to organization-wide rollout

Stakeholder Engagement & Community Building

Guide and mentor regional social media and marketing managers across 40 countries
Build strategic partnerships with marketing and business units to align content with corporate objectives
Optimize our enterprise social media management platform (Sprinklr) and related tools
Establish performance monitoring frameworks and drive data-informed decision-making

What you will need

Your Profile

Experience & Background

Successfully completed studies in marketing, communications, or media sciences
Minimum 5–6 years of experience in digital communications, editorial work, or corporate communications, ideally B2B environment
Proven track record in developing and executing multi-channel communication strategies
Experience in rolling out cross-organizational programs or change initiatives is a plus

Skills & Mindset

Outstanding editorial skills: ability to translate complex topics into compelling narratives
Business-fluent German and English skills (written and spoken)
Expert knowledge of social media platforms, particularly LinkedIn
Strong project management skills
Hands-on mentality paired with strategic thinking
Advanced proficiency in enterprise-level tools for social media management, monitoring, and analytics

What Sets You Apart

You don't see yourself as "just" a social media manager. You want to shape and create content, own topics, and make an impact. You combine creative storytelling with strategic rigor and aren't afraid to push for change. You're equally comfortable drafting a LinkedIn post and presenting a program rollout to senior stakeholders.

What you can expect

tesa is one of the world's leading manufacturers of adhesive tape solutions, with a range of more than 7,000 products. With passion for technology, we drive innovation, reliability, and sustainability to shape a better future.

Our solutions make a difference in the work, products, and lives of our customers across a variety of industries, including Automotive, Electronics, and Home applications. With this, we address a broad segment of business customers, but also you as a private consumer.

You might be surprised to discover the many places where our adhesive solutions are at work, from the battery in your electric car, to the display of your mobile phone, and even in the elevator in your building. Wherever you look, you'll find tesa - holding the world together since more than 125 years.