Campaign Ownership and Scaling
Take full ownership of paid media campaigns across direct-buy and programmatic networks, with potential to expand scope across new channels.
Build scalable acquisition funnels with aggressive growth targets in mind — from media plan to execution and iteration.
Run high-velocity testing loops (creatives, audiences, placements) to optimize CAC and LTV.
Performance Analysis and Strategy
Monitor performance daily using tools like Voluum, GA4, and internal dashboards.
Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior.
Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves.
Creative & Funnel Optimization
Own the creative briefing process: define hooks, formats, and angles based on performance patterns.
Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages.
Implement systems to reduce creative fatigue and increase speed of testing.
Partnership Management & Media Strategy
Build strong relationships with traffic sources and negotiate premium placements and custom deals.
Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria.
Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly.
Automation, Scaling Systems & Team Building
Identify opportunities to streamline acquisition processes through automation and internal tools.
Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently.
Hire and manage a team of performance marketers once traction and ROI are proven.
Growth the user base from 30M to 100M within the next 12 months, optimizing for CAC, ROAS, and LTV at scale.
Build a scalable creative engine: Create and lead processes to brief, test, and iterate performance-driven ad creatives — and hire supporting talent as needed.
Systematize landing page production: Own the process to launch, test, and scale high-converting landing pages across acquisition funnels.
Launch new channels: Identify, test, and scale new paid traffic sources beyond existing ones — bringing structure, speed, and efficiency.
Potentially lead go-to-market for new products under our holding, applying your acquisition playbooks to 0→1 launches.
Prove performance to earn leadership: This is a hands-on role from day one. You'll run campaigns directly. Once you deliver meaningful results, we're ready for you to build and lead a team
Head of Growth - Kiel - TechBiz Global GmbH
Beschreibung
Key Responsibilities
Challenges You'll Tackle