Digital Marketing & Communication Manager - Nuremberg, Deutschland - Lead Intelligent Equipment

Beschreibung

Your core tasks include:

• Develop and implement comprehensive digital marketing campaigns to drive online presence, brand awareness, and lead generation.
• Manage and optimize SEO strategies to improve organic search rankings and increase website traffic.
• Create compelling and consistent content across various digital channels to enhance the company's online presence.
• Oversee and execute Social Media marketing campaigns, including content creation, audience targeting, and performance analysis.
• Plan, create, and manage Google paid campaigns to maximise ROI and achieve business objectives.
• Monitor and analyse key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts and make data-driven recommendations for improvement.
• Plan and implement effective PR campaigns to enhance the company's image and reputation.
• Build relationships with media outlets, journalists, and influencers to secure coverage.
• Collaborate with cross-functional teams to ensure alignment of marketing strategies with overall business goals.

Requirements:

• Bachelor's degree in (Digital) Marketing, Communications, or a related field.
• Proven experience (5+ years) in digital marketing with a focus on SEO, Social Media, PR and Google paid campaigns.
• In-depth knowledge of SEO best practices, search engine algorithms, and keyword research.
• Demonstratedsuccess in planning and executing successful Social Media marketing campaigns.
• Hands-on experience in creating and managing Google Ads campaigns,
• including keyword research, ad copy creation, and bid management.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Proficiency in both English (spoken and written).