- Working closely with the Director, Organic Growth to understand commercial goals and organisational priorities aligning these to annual blog and YouTube content strategies and quarterly content calendars.
- Levering global and regional marketing priorities to craft aligned content opportunities.
- Fostering a strategic partnership with our Growth Manager to ensure blog and video strategies are aligned with the largest search opportunities.
- Ensuring quality control, with robust editorial policies, processes, and guidelines.
- Collaborating with the product and engineering and DnA team to deliver the blog functionality and reporting needed to drive traffic, engagement, and revenue.
- Working closely with our Social & Campaigns Manager and Content Marketing Manager to craft distributable media worthy quarterly flagship content opportunities.
- Working closely with our Partnership & Outreach Manager and Content Marketing Manager to support growth opportunities including guest blogs, gated content and partnership content.
- Workflow and delivery planning, in consultation with the Creative Director, for our embedded creative team to ensure quality timely delivery for all projects.
- Leadership and professional development of the content marketing managers and editorial team.
- Annual production and promotional budget management.
- 8+ years of experience in content marketing with hands on editorial and video experience.
- Proven experience in developing and executing content marketing strategies that have delivered traffic and revenue gains, ideally in a b2b ecommerce environment.
- A comprehensive understanding of content, editorial, creative and SEO principles and how to utilize these to build content strategies that delivers traffic and engagement.
- An authentic team player and sharp project manager who can bring together all kinds of teams and influence peers across the organization.
- A skilled project manager with experience engaging and managing work through product, engineering and creative teams.
- Genuine enthusiasm and engagement with industry best practices and developments to ensure we are always optimising for success.
- Comfortable with wearing many hats both strategic and creative, ensuring data and results are at the heart of your decision making.
- Experience in leading and developing a small team.
- Exemplary stakeholder management at all levels and functions.
- Excellent verbal and written communication skills in English.
ntent (Maternity Cover) - Germany Remote - Berlin, Deutschland - Vistaprint
Beschreibung
Manager, Content (Maternity Cover) - Germany Remote
Our Team:
The VistaPrint Organic Growth team specializes in the development and distribution of world class content to champion creativity and attract and engage new customers. Utilizing SEO optimized content, page types, campaigns and partnership strategies, we aim to become a trusted resource for small business establishing Vistaprint as the expert design and marketing partner for these customers.
What You Will Do:
As the Manager, Content you will be responsible for leading your team in the strategic development and execution of our engaging content marketing across the VistaPrint blog and YouTube channel to drive organic traffic and revenue goals. You will work closely with our Growth Manager to ensure strategies align to our best opportunities to win search market share and inspire a team of strategists and creatives to deliver best in class quality content that keeps our target audience coming back for more.
Your responsibilities will include:
Your Qualifications:
At Vista, we are striving to hire individuals that add new ideas and perspectives to our teams and enhance our culture. No matter your background or work experience, we strongly encourage you to apply - even if you feel that you don't meet the exact requirements or have the same qualifications. You might be a great candidate for this or other opportunities.
Why You'll Love Working Here:
There is a lot to love about working at Vista. We are an award winning Remote-First company. We are an inclusive community. We are committed to growth of individuals, and to help orient us all in the same direction, we have our Vista Behaviors which exemplify the behavioral attributes that make us a culturally strong and high-performing team.
About Us:
Vista is the design and marketing partner to millions of small businesses around the world. For over 20 years we have been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. VistaCreate, 99designs by Vista and VistaPrint, all under the parent brand Vista, represent a full-service design, digital and print solution, elevating small businesses' presence in physical and digital spaces and powering them to achieve success. Vista is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.
Commitment to Diversity, Equity, & Inclusion:
Vista exists to help our customers live their dreams. Each dream is unique - and the Vista team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all. And we work together to empower each other, creating a space in which each of us can spark our next great idea.