Strategy & Marketing Lead (m/f/d) - Munich

Nur für registrierte Mitglieder Munich, Deutschland

vor 12 Stunden

Ganztags

YOUR MISSION · Ready to rethink nutrition? At yfood, we've been pioneering good food for everyday life since 2017, offering balanced, convenient, and truly delicious options. With our products, we've created an entirely new category: Smart Food. Active across Europe, growing fast ...

Jobbeschreibung

YOUR MISSION

Ready to rethink nutrition? At yfood, we've been pioneering good food for everyday life since 2017, offering balanced, convenient, and truly delicious options. With our products, we've created an entirely new category: Smart Food. Active across Europe, growing fast, and always on the lookout for fresh ideas. If you want to be part of a dynamic team that's revolutionising the food industry, yfood is the place for you.

You will build and own yfood's global marketing architecture, ensuring that strategy, budgets, campaigns and market execution are fully aligned. Your work will directly enable scalable international growth by bringing clarity, structure and strategic focus to how we plan, invest and activate marketing globally.

Your Responsibilities

Strategic Marketing Planning

Own the annual global marketing planning process across markets
Build and manage multi-market campaign and launch calendars
Develop category and growth frameworks to guide market strategy
Lead budgeting models, forecasting and investment allocation

Campaign & Brand Strategy

Define the global campaign narrative and campaign architecture
Develop playbooks and strategic guidelines for local market teams
Build clear messaging, funnel and briefing frameworks
Align closely with Creative and Activation teams to ensure strategic consistency

Performance & Insights Integration

Work closely with E-Commerce to align brand strategy and performance marketing
Partner with Brand Management to translate insights into actionable strategy
Build and evolve global measurement and KPI frameworks

In a Nutshell:

This role is ideal for someone with a consulting background who enjoys structuring complex marketing challenges and turning them into scalable solutions. You combine strategic marketing thinking with analytical rigor and an entrepreneurial drive to build a high-impact marketing engine.

WHAT YOU NEED TO SUCCEED

Strong strategic background, ideally from strategy consulting, or a comparable role in strategy, business planning, or a central marketing function
2–3 years of professional experience, ideally in strategy consulting, high growth startups or another high-performance environment
Strong analytical and strategic thinking skills combined with a structured and data-driven working style
Entrepreneurial mindset with solid commercial acumen and a high degree of ownership
Outstanding ability to structure complex topics and synthesize insights
Hands-on, analytical and impact-driven
Strong business logic and financial mindset, especially around budgets and investments
Global mindset with experience working across functions and markets
Excellent communication skills (englisch & german C1), able to align senior stakeholders clearly and confidently

WHAT DRIVES US

We're a little different, and that's exactly what makes us who we are:

Passion: We're passionate about what we do. Full of energy, optimism, and hungry for what's next.
Responsibility: We have each other's backs, take responsibility, and give it our all when it really matters.
Professionalism: We take our work seriously, but not ourselves too much. We're open, straightforward, and always on equal footing. No bullshit, no egos. Just teamwork.
Innovation: We prefer "Why not?" over "That's how it's always been done." We love new ideas, unconventional approaches, and never stand still