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- Define and implement marketing programs for the German market that are aligned with input from the Country leader, local Category Management, and EMEA marketing; with a clear focus on maximizing ROI and setting goals based on revenue, margin, and active customers.
- Work with the Category Managers and build relationships with key supplier partners to leverage marketing development funds for campaign execution. Liaise with the suppliers for the marketing content.
- Brief compelling campaigns and execute using Marketo and analyse results to grow customer engagement. Delivery of regular internal communications and management of local email distribution lists. Ensuring campaigns are adhering to brand guidelines.
- Drive campaign/program engagement across the German sales team and other key stakeholders who will directly influence results.
- Coordinate the production of the Monthly Sales Flyer (Insight) and other marketing collateral including solution brochures and catalogs. Ensure content is provided on time and correctly from category management and ensure a high quality of proofreading.
- Work with the EMEA Demand Generation Manager to devise prospecting and retention programs for the Marketing Automation Tool and obtain sales alignment for successful follow-up.
- Work closely with sales to constantly improve the accuracy of the customer database.
- Budget management, monthly monitoring of all expenses and vendor income, and establishing tight cooperation with local finance. Maximizing the financial support from vendors, measuring the results, and initiating the next steps.
- Work closely with the EMEA Expos & Events Manager on all major events like the ADI Expo program, Kickoffs, Branch events, Trade Shows, Regional trade press events, Vendor Symposium and Supplier roadshows. Define dates and locations, select the right venues. Coordinate the communications to customers, vendors, and internal stakeholders. Execute all event logistics. Budget and ROI management including vendor income invoicing.
- Working closely with the EMEA digital merchandising team to coordinate the publication of content on the social media campaigns.
- Previous marketing communication experience within B2B business area and management of multiple campaigns at the same time
- Strong written and verbal communications skills, professional proficiency in German.
- Experience working with CRM or marketing automation tools . Marketo or
- Good analytical skills, strong project & budget management skills
- Experience with B2B social media
- BA/BS in Marketing, Communications, or other related field or relevant experience.
- Experience in working with project management tools such as Airtable, ClickUp, Assana
- Able to self-motivate, work independently, deliver within a set timeframe and work in a dynamic fast-paced matrix environment.
- Strong presentation, negotiation, influencing and stakeholder management skills
- Cooperative attitude and the ability to motivate & influence team members without a hierarchical relation
- Proficiency in Microsoft Excel, PowerPoint, Word, and email marketing tools.
- Friendly working environment
- Flexible working hours and the possibility to work from home (according to internal policy)
- Interesting projects using the latest technology
- Building your career with a global company
- Competitive salary with a performance-based yearly increase
Marketing Manager Germany - Dusseldorf, Deutschland - Resideo
Beschreibung
ADI Global Distribution is looking for a hands-on and tactical Marketing Manager for Germany.
The Marketing Manager will be part of our EMEA Marketing Team and will work with the Category Managers to develop and execute the Trading plan aligned with the Category strategy. The role supports the communications projects in the areas of supplier activity and events, delivering all internal and external communication. This position works closely with the country leadership and sales to ensure the right plans are in place and the correct marketing materials and tools are developed. The position reports directly to the EMEA Marketing Communications Director with matrix reporting to the Country Sales leader.
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