- Accountable and responsible to develop and execute a go-to-market strategy for the commercial analytical testing market at a global level.
- Responsible and accountable for market research, segmentation, and sizing . Gathers and analyses market insights, customer pain points and requirements, market trends and identifies growth drivers and business opportunities.
- Identifies market and customer needs and translates this into competitive value propositions to leverage existing product portfolios in market segments of the person's responsibility.
- Accountable for establishing a uniquely differentiated and value-rich solution offering for the commercial analytical testing market , based on existing solution product portfolios of adjacent market segments.
- Accountable for the creation and validation of compelling value propositions in close collaboration with Platform-PMs and Solution-PMs and commercial organization
- Accountable and responsible to manage a network of collaborators and KOL's in the person's market. Partner with the sales team to establish global relationships with key organizations, with special emphasis in key accounts and global deals.
- Accountable for go-to-market initiatives, market solution launch plans and sales trainings , closely collaborates with Platform-PMs and Solution-PMs and the commercial organization (sales management and business development).
- Accountable for the lead generation and sales campaigns and the definition of the annual marketing lead generation objectives, in close collaboration with group marketing for the market, and related event planner.
- Performs competitive market analysis. Identifies competitive and alternative offerings across the market value chain. Assesses their strengths and weaknesses.
- Advanced degree in life or natural sciences or closely related disciplines (MS and or PhD desirable) NMR experience is an advantage.
- 5+ years' commensurate experience working in the commercial analytical testing market. Deep understanding and insight of end-to-end value chains for the commercial testing markets.
- In-depth understanding of the dynamics in the commercial analytical testing market: adoption rates, adoption hurdles, price elasticity as well as use cases at different decision nodes in the value chains.
- Proven success in working in a global, multi–cultural organization desirable.
- Proficient in the use of software tools (MS office, CRMs, project management). Affinity for software, software development.
- Fluent in English (min. C1 Level)
- Flexibility and seeing change as an opportunity and excitement for new challenges.
- Able to work autonomously, quickly adapt to new situations and able to build a strong network of contacts.
Strategic Business Development Manager - Ettlingen, Deutschland - Bruker
Beschreibung
Overview
Bruker is enabling scientists to make breakthrough discoveries and develop new applications that improve the quality of human life. Bruker's high performance scientific instruments and high value analytical and diagnostic solutions enable scientists to explore life and materials at molecular, cellular, and microscopic levels. In close cooperation with our customers, Bruker is enabling innovation, improved productivity, and customer success in life science molecular and cell biology research, in applied and pharma applications, in microscopy and nanoanalysis, as well as in industrial applications. Today, worldwide more than 8500 employees are working on this permanent challenge at over 90 locations.
Bruker offers differentiated, high-value life science and diagnostics systems and solutions in preclinical imaging, clinical phenomics research, proteomics and multiomics, spatial and single-cell biology, functional structural and condensate biology, as well as in clinical microbiology and molecular diagnostics.
Please visit .
Bruker BioSpin, as part of the Bruker Group, is a high-tech international company and the world-leading manufacturer of comprehensive solutions in Nuclear Magnetic Resonance (NMR), Electron Paramagnetic Resonance (EPR) and Preclinical Magnetic Resonance Imaging (MRI).
We are looking for a Strategic Business Development Manager (m/f/d) for our location in Ettlingen (Germany), Faellanden (Switzerland) or United Kingdom (remote with Coventry access for continuos trainings).
Responsibilities
Qualifications