Manager Portfolio - Eschborn, Deutschland - Corporate

Beschreibung

POSITION SUMMARY

The Manager Portfolio & Brand Marketing EMEA is responsible for supporting the execution of Portfolio and Premium & Select Brand marketing strategies, campaigns and creative to support driving awareness, consideration and demand for hotels in EMEA.

This role is part of the EMEA Marketing, Brand & Digital Team, reports to the Director Portfolio & Brand Marketing EMEA.

The role collaborates with stakeholders across both EMEA and HQ Marketing, Brand and Digital teams, Area and Franchise Commercial, and Agency Partners including Creative and Paid Media.

The role will provide Marketing support for the Marriott Bonvoy portfolio, and Premium & Select Brands.

SCOPE Supporting brand marketing of the following brands including but not limited to:

Marriott Bonvoy Marriott Hotels Sheraton Hotels & Resorts Delta Hotels by Marriott Marriott Executive Apartments Le Meridien Westin Hotels Renaissance Hotels Autograph Collection Tribute Portfolio Courtyard by Marriott Residence Inn Fairfield by Marriott Four Points by Sheraton Protea Hotels by Marriott Aloft Hotels Moxy Hotels AC Hotels Element And any future brands Co-ordinate updates to the EMEA messaging strategy.

Supporting with the execution of Premium & Select brand marketing campaign strategies to support achieving brand objectives. Support coordination and execution of brand marketing campaigns.

Responsible for managing updates to brand voice, ensuring all relevant teams and agencies are briefed on latest brand voice standards in cooperation with the brand champions.

Support with the execution of broad awareness campaigns. Co-ordinate brand marketing campaign creative. Execution of Partnership channel strategy activation. Coordinate and execute the brand marketing email plan for Premium & Select Brands (METT). Coordinate insights, trends and research requirements that will help inform creative and messaging strategies. Work with EMEA Creative Agencies to develop brand marketing creative, ensuring working to brand voice. Coordinate and execute the brand marketing digital merchandising plan.

Support identifying and executing opportunities to increase brand marketing messaging with Portfolio recency, conversion and destination marketing messaging and creative.

Partner with EMEA Content Marketing team on EMEA M Live Newsletters to ensure brand and portfolio updates, campaigns and new creative assets are shared.

Co-ordinate stakeholder updates on new brand and portfolio marketing campaigns and supporting creative assets. Develop Hotel Marketing toolkits to improve activation of continent brand and portfolio marketing campaigns and messaging.

CANDIDATE PROFILE – EDUCATION + TECHNICAL SKILLS 3-5 years of marketing experience demonstrating progressive career growth and a pattern of exceptional performance with a focus on marketing (hospitality industry required).

University or professional marketing qualification preferred. Knowledge and experience in supporting the execution of strategy marketing plans, brand marketing campaigns, digital brand marketing is required.


Language requirements:
High proficiency in English is required. Additional language knowledge or proficiency is desirable. Skills and Competencies Strong verbal and non-verbal communication skills. Understands how to work across cultures to be effective. Ability to make decisions using data, judgment, and experience. Ability to apply past learnings to solve new challenges. Ability to develop and maintain strong interpersonal relationships with team members, internal stakeholders, and external constituents. Demonstrates self-confidence, energy, and enthusiasm. Able to effectively prioritise. Demonstrates ability identify when programs and activity need to adapt to meet local market and culture needs. Demonstrates understanding of Marketing and Digital concepts. Initiative-taker with strong time management and ability to multi-task. Ability support problem solving quickly, think creatively, and consider localisation requirements for diverse markets. Team player that works well with counterparts from various functions/departments. Possesses an experience of working on brand marketing strategies. Experience of building effective relationships with internal and external partners.

Sets ambitious standards of performance for self; and monitors the efforts of self toward the accomplishment of goals; proactively acts and goes beyond what is required.

Proven track record of excelling in a marketing role and providing consistent high-level marketing leadership Excellent relationship management and negotiation skills; demonstrated ability to develop and maintain relationships with senior leaders GMs, Sales and Revenue Leaders, Regional Team, media representatives, brand champions) and external agencies. Strong problem solving and decision-making skills. Able to effectively prioritize multiple tasks for multiple stakeholders. Demonstrates ability to contribute to working with cross-functional teams. Excellent verbal, written, listening and presenting skills Understands how to apply and leverage corporate marketing programs, platforms, and tools. Demonstrated ability to use standard software applications Excel, PowerPoint, Word, MS Teams).