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    Regional Marketing, Engagement Manager, CEE/ MEA - Frankfurt, Deutschland - AVEVA

    AVEVA
    AVEVA Frankfurt, Deutschland

    vor 4 Wochen

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    Ganztags
    Beschreibung

    AVEVA is a global leader in industrial software. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals and minerals – safely, efficiently and more sustainably.

    We're the first software business in the world to have our sustainability targets validated by the SBTi, and we've been recognized for the transparency and ambition of our commitment to diversity, equity, and inclusion. We've also recently been named as one of the world's most innovative companies.

    If you're a curious and collaborative person who wants to make a big impact through technology, then we want to hear from you Find out more at .

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    Regional Marketing, Engagement Manager, CEE - Frankfurt/ MEA - Dubai

    Responsibilities

  • Develop the customer engagement strategy for the local market and develop close understand and relationships with our customers.
  • Work with global performance and content team to develop and execute integrated and targeted upsell and cross sell campaigns for existing customers to influence pipeline, increase customer lifetime value, and reincluding optimizing campaign performance.
  • Organise and promote events in your local area in accordance with the local marketing plan and priorities
  • Collaborate with sales to execute personalized ABM campaigns targeting C-level executives in strategic accounts in the market, including success measurement and adjusting strategies for optimal engagement and results.
  • Create and manage programs to encourage customer referrals and recommendations, including tracking and reporting on the effectiveness of referral initiatives.
  • Oversee strategic customer communications to enhance customer engagement and satisfaction, keeping them aware of the latest technology advancements and benefits, whilst ensuring consistent messaging and branding across all communication channels.
  • Establish and nurture a customer user community for knowledge-sharing and collaboration, using both online and offline channels, and including monitoring and enhance community engagement.
  • Forge a synergetic approach with corresponding market level peers for awareness, demand new logos and engagement for strategy and seamless execution

    • Knowledge, Skills & Experience Required

  • Marketing experience with a focus on customer engagement.
  • Proven ABM and referral program execution skills.
  • Strong project management and analytical abilities.
  • Excellent communication and C-level influencing skills.
  • Experience in building online customer communities is desirable.
  • Proven record of putting customer experience at the forefront of campaign and program planning
  • Successful record of enabling and partnering with sales to achieve revenue goals.
  • Leadership and initiative to drive business objectives.
  • Exceptional planning, project, and management skills
  • Ability to understand the impact of decisions on other areas of the business.
  • Strong listening, information gathering, cultural awareness, and empathy skills for uncovering and defining deliverables, needs, and outcomes.
  • Ability to gain acceptance from management for plans and budgets.
  • Excellent communicator with proven ability to clearly convey complex ideas and data
  • Driven by staying current and experimenting with marketing and marketing technology.
  • Readily adaptable to changing market and organizational requirements.
  • Highly collaborative team player who thrives in a fast-paced matrix organization and can motivate others.
  • Deep understanding of what signals are important to a customer experience and buying process.
  • Deep understanding of the B2B sales cycle and how to identify opportunities to maximize revenue growth.

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