- As part of the Global Marketing Communications team, drive campaign conception and deployment into regions and markets
- Based on the aligned strategic goals of the company and the specific segment, develop and deploy multichannel campaigns for their sector
- Create Marketing materials, online and offline, e.g. in SoMe and via SEM and create conversion points, such as landing pages and lead-gen ads
- Monitor and optimize campaigns and create relevant reports, deriving insights and action items for further improvements and organizational learning
- Align with sectors on newsletter topics and create the relevant content
- Project management of initiatives and foster successful collaboration of cross-functional teams
- Collaborate across functions, mainly with country teams, sectors and other Marketing disciplines
- Enable the local markets to drive efficient digital initiatives by a close collaboration and clear success measures
- Build deep knowledge on success factors for campaigns and champion insight and information share across teams and markets to build capability across stakeholders
- A structured and independent approach to work as well as a result-driven approach with a pragmatic mindset and the ability to collaborate with and manage multiple stakeholders
- First experience in editorial planning, digital content creation, publishing as well as understanding of analysis and performance measurement of digital initiatives will be highly regarded
- Emerging project management skills
- Understanding of digital customer journeys
- Confident use of standard software applications such as MS Office and MS Teams. Experience with Adobe Creative Suite, particularly Photoshop and InDesign desirable
- Strong communication enabling the incumbent to interact across different levels of the hierarchy, functions and cultures
- Ability to work effectively and with discipline in an international environment
- Fluent English skills (both written and verbal)
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Steinbeis Student - Oberkochen, Deutschland - ZEISS Group
Beschreibung
Your Role
The Junior Global Campaign Specialist (Steinbeis Student) supports the implementation of the ZEISS Research and Microscopy Solutions (RMS) marketing communications strategy and marketing tactics via impactful campaigns. For their assigned segment and guided by an experienced team of Global Campaign Specialists, they partner the Sector Marketing Specialist to plan, create, and measure (primarily) digital initiatives along the complete customer journey from ad network, to website, to lead generation. They will steer external partners and internal collaborators supporting ZEISS RMS in the execution of initiatives. Education Bachelor's degree in marketing, communication, or business studies. First experience in the areas of product marketing, branding, performance marketing, or digital marketing will be highly regarded Work Experience 0-2 years Specific Knowledge/ Skills:
Your Profile
Your ZEISS Recruiting Team:
Falk Dymke