- Define and identify target segments of Applied market and analyze market trends using relevant data and insights
- Drive benchmarking by analyzing the portfolio performance and offering vs competition
- Understanding of customer needs and general workflows from the insights of BU (Business Unit) and RU (Regional Units) as well as KOL (e.g. Customer Insights, sales funnel analysis)
- Development of strategy(s) based on a fact/data-based approach including te market, marketing plan, pricing and "go to market" strategies for the segment(s) and its products and services
- Develop marketing plans and campaigns for corresponding market segments, including setting budgets, targets and timelines aligned with all internal stakeholders and ensuring execution in regions against KPIs
- Degree in business administration with a focus on marketing or a similar qualification
- Several years' experience in Marketing/ Product Management of a global company preferably in a related industry to Applied market segment and with successful experience in developing strategies
- Experience in sales and/or direct sales support
- Track record of success in developing and introducing Growth Initiatives
- Experience in Market Research in a B2B environment; Planning and conducting market research activities (quantitative and qualitative) and/or market observation is an advantage
- Fluent in English. German is a plus
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Global Market Manager - Aßlar, Deutschland - Leica Microsystems
Beschreibung
For over 170 years, Leica Microsystems has helped shape the future by developing groundbreaking optical and digital solutions. As a global leader, we're driven by continuous improvement to excite our customers and to create the best work environment for our people. Customer focus, innovation, and teamwork are at the core of our culture and the foundation of our success.
Leica Microsystems is one of the market leaders in the fields of microscopy, imaging, and analysis. We reveal the invisible and empower our customers to create a better and healthier world. Together with our customers, we transform scientific discovery. We empower surgeons to take well-informed decisions in life-changing procedures. We enable users to gain insights which help answer key questions concerning development and engineering. All of this is achieved with the combination of cutting-edge microscopes and AI-based image analysis.
Want to be part of a company whose products are part of cutting-edge research around the world? Join Leica Microsystems in our commitment for brilliant solutions and insight.
Leica Microsystems is one of 10 Life Sciences companies of Danaher. Together, we accelerate the discovery, development and delivery of solutions that safeguard and improve human health.
We currently offer the following position in our office in Wetzlar, Germany which will be hybrid with 3 days in the office and 2 days mobile work.
Global Market Manager (d/f/m) - Applied Solutions
Come and join a fantastic team As part of the Global Life Science & Applied Solution Business Unit, you will be responsible for the global growth of the applied market segment. The responsibilities are the development of the market strategy ensuring alignment with the associated marketing programs and delivering their successful implementation in collaboration with global marketing, the campaign team and in accordance with the brand strategy. You will also take the lead for developing the corresponding market value proposition and marketing launch plan of all new applied products, in collaboration with Product Management & Business Excellence teams.
YOUR RESPONSIBILITIES
YOUR PROFILE
At Leica Microsystems we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, hybrid working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a hybrid work arrangement in which you can work part of the time at the Company location identified above and part of the time remotely from your home. Additional information about this hybrid work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Leica Microsystems can provide.
GET MORE INSIGHT
Learn more about what we do and who we are by watching our company video "We Are Leica":
Are you interested to discover new opportunities in an innovative, team-oriented environment?
Do apply online - we are looking forward to your application
At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what's next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
