Senior Marketing Analytics Manager - München
vor 1 Monat
Job summary
We are looking for a Senior Marketing Analytics Manager (all genders) to start as soon as possible on a full-time, permanent basis.The successful candidate will build the foundation for sound marketing and growth decisions by analyzing customer journeys and funnels, conducting segmentation and cohort analyses, identifying churn drivers and modeling LTVs across channels and customer groups.
The ideal candidate will have experience working with cross-channel marketing data in subscription-based business models, very good understanding of marketing attribution, performance metrics (ROI, CAC/LTV, marketing mix) and their limitations,
- Hands-on experience with tracking setups (GA4, Google Tag Manager), server-side tracking consent mode
- Very good SQL skills for independent analysis evaluation of data
Stellenbeschreibung
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