Go-To-Market Lead - Soltau - Heide-Park Soltau GmbH

Beschreibung

Are you looking for an extraordinary place to work? Welcome to Heide Park Resort – Northern Germany's largest amusement park and short break adventure With more than 40 attractions, including Europe's tallest and fastest wooden roller coaster, Colossos – Battle of the Giants, and Peppa Pig Land for preschoolers, we offer an extraordinary adventure not only for our guests but also for our employees. Heide Park Resort is part of the British company Merlin Entertainments Limited, Europe's largest provider of leisure attractions. Merlin operates over 120 attractions, 18 hotels, and six holiday villages worldwide, creating unforgettable moments for almost 65 million guests every year.

If you would like to enter this exciting world of adventure and put a smile on the faces of our guests, then apply now

We are currently looking for a

Go-To-Market Lead (m/f/d)

permanent and full-time, in Hamburg and Soltau.

The Go-To-Market Lead (Germany) is the senior commercial leader for Merlin Entertainments' Germany cluster, accountable for driving sustainable revenue growth, market share expansion, and long-term brand strength across all primary income streams. This role owns the full commercial and go-to-market agenda, spanning performance and brand marketing, content, PR, pricing and promotions, digital commerce, partnerships, and direct and indirect distribution channels.

With a clear mandate to outperform the market, this leader will design and deliver an integrated, insight-led go-to-market strategy that accelerates visitation, strengthens brand consideration within the family and leisure segments, and delivers sustained revenue and EBITDA growth. Acting as the commercial orchestrator for the market, the role brings together strategy, execution, and optimisation – ensuring disciplined delivery, market responsiveness, and exceptional guest engagement across the Germany portfolio.

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Strategic Leadership & Commercial Ownership Define and execute Germany's go-to-market (GTM) strategy for Merlin's flagship attractions, delivering ~£38m EBITDA and aligning with global priorities. Act as the senior commercial advocate, shaping competitive positioning and third-party distribution across key channels (Tour Operators, OTAs, MICE, Schools).

Integrated Planning & Execution Lead cross-functional GTM planning – pricing, promotions, media, partnerships, and digital commerce – balancing brand storytelling with performance marketing. Ensure all initiatives are customer-led, data-informed, and outcomes-driven.

Commercial Optimisation & Innovation Collaborate with Revenue Management and Digital teams to optimise pricing, conversion, and channel performance. Launch new products, rides, and seasonal activations, and identify innovative opportunities to grow market share and guest engagement.

Team Leadership & Collaboration Build and inspire a high-performing GTM team, fostering creativity, accountability, and cross-functional collaboration with Marketing, Operations, Finance, and Brand.

Guest & Market Insight Use consumer research, market trends, and competitive intelligence to refine GTM strategy, embedding the voice of the customer and responding to domestic/international visitor behaviors.

Critical Interfaces Partner with Cluster / Property GMs, Brand, Revenue Management, Digital, Insights, Operations, Finance, PR, Partnerships, and Product Development teams to align strategies, optimise performance, and drive commercial success.

Experience & Qualifications Senior leadership in go-to-market, commercial, or growth strategy roles within consumer, entertainment, travel, or retail sectors. Proven track record in driving revenue and market share growth through integrated, multi-channel strategies. Expertise in brand marketing, performance marketing, pricing optimisation, distribution, and customer acquisition. Experience leading cross-functional teams and high-profile assets in competitive markets, with a strong understanding of the German consumer landscape and international visitor attraction dynamics.

Skills & Competencies

• Strategic & Commercial Excellence: Strong analytical and strategic capability, with a consistent record of commercial delivery and growth-oriented mindset.
• Leadership & Influence: Inspirational leader, effective at aligning diverse teams and managing stakeholders in a global, matrixed organisation.
• Executional Agility: Balances global standards with local market nuance; data-driven, commercially rigorous, and passionate about creativity, brand, and guest experience.

Leadership Behaviours

• Soulfully Curious: Seeks new perspectives, asks thoughtful questions, and remains open to learning and innovation.
• Results Focused: Sets clear goals, monitors progress, course-corrects decisively, and takes full accountability.
• Extraordinary Teammate: Collaborates generously, communicates clearly and respectfully, and contributes positively to enterprise culture.
• Develops People: Invests in others' growth through coaching, feedback, and development, committed to building future leaders.

We offer you a truly exceptional workplace in a fantastic industry, in the truest sense of the word.

In addition to a competitive salary package, you can look forward to plenty of freedom and fun, allowing you to perform at your best with us.

We also offer you the following, among other things:

• 28 days of vacation – 30 days of vacation from the third year onwards (based on a 5-day-week)
• Up to two days of additional vacation per year for voluntary work with a charity
• Contribution to occupational pension scheme
  Flexible working hours
• 40% discount in the LEGO online shop
• Free gym membership
• Contribution to hvv Jobticket
• Free admission/discounts at various leisure attractions in Hamburg and worldwide
• Internal and external training opportunities and promising career development
• Regular team events
• Discounts for employees through corporate benefits
• Bicycle leasing

Everyone counts at Merlin

At Merlin, we welcome the world to our magical attractions and resorts every day, and we want to reflect that multicultural mix in our company. We strive to create an inclusive and diverse workplace where people can be themselves, have equal opportunities, and succeed together. Because at Merlin, everyone counts

Together, we are working to create a workplace where everyone feels valued, regardless of age, race, gender, disability, or sexual orientation. xgcbozq Although we know that we will always be learning and growing, we want to be the most inclusive and flexible employer in our industry.