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- Develop and implement comprehensive SEM strategies to drive qualified traffic and maximize ROI across search engine platforms.
- Conduct keyword research and analysis to identify new opportunities and optimize existing campaigns.
- Manage all aspects of SEM campaigns, including budgeting, bidding, ad copy creation, and performance tracking.
- Utilize industry tools and analytics platforms to monitor campaign performance and make data-driven decisions.
- Collaborate with cross-functional teams, including content creators, designers, and developers, to align SEM efforts with overall marketing initiatives.
- Stay updated on industry trends, algorithm changes, and best practices to ensure our SEM strategies remain innovative and effective.
- Provide regular reporting and analysis of SEM performance, identifying areas for improvement and optimization.
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Proven track record of driving successful SEM campaigns and achieving measurable results.
- In-depth knowledge of SEM best practices, search engine algorithms, and keyword research tools.
- Proficiency with SEM platforms such as Google Ads, Bing Ads, and others.
- Strong analytical skills and the ability to interpret complex data sets to inform decision-making.
- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
- Google Ads certification or other relevant certifications preferred
- Advancing web and app tracking infrastructure knowledge.
- You should have strong knowledge of Google Ads as well as good knowledge of Google Analytics and solid Excel skills.
- You are familiar with the major KPIs of the channel and metrics that influence KPI's performance.
- Extensive experience in campaign management and Automation
- You have a strong analytical mindset and experience in processing a great amount of datasets and presenting insights.
- Knowledge of any programming language such as python or SQL is considered to be a strong plus.
- You are fluent in English; additional languages such as French and German would be beneficial.
- Have an impact. With innovation and smart technology, we are changing the way people travel, and you too can have an impact on this ride.
- A competitive and attractive compensation package
- A diverse team of more than 45 nationalities
Performance Marketing Manager - Berlin, Deutschland - Omio
Beschreibung
Job DescriptionAs a Performance Marketing Manager in Omio specializing in SEM, you will work on:
What you should bring to the role:
Additional Information
What's in it for you? #LifeAtOmio
Diversity makes us stronger
We value diversity and welcome all applicants regardless of ethnicity, religion, national origin, sexual orientation, gender, gender identity, age or disability.
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