Head of management, head of marketing - Berlin, Deutschland - Microsoft

Beschreibung

This is an opportunity for a marketing professional with a passion for marketing and delivering business impact in a dynamic and competitive market.

The ideal candidate will possess experience in leading and managing integrated marketing campaigns and events across multiple channels and audiences, as well as strong people management skills and a growth mindset.

The Integrated Marketing Lead Germany role is accountable for the success of a team of integrated marketing managers who design and implement marketing execution strategies aligned to the area business priorities and the global demand center frameworks.

The role will collaborate with regional and core teams as well as local functional leads, business groups, sales, communications, finance, and business operations to ensure the marketing plan is relevant, impactful, and measurable.

The role will also supervise the marketing operations, budget, compliance, and reporting for the team. The role will mentor and support the team members, helping them grow and develop their skills and capabilities. Microsoft's mission is to empower every person and every organization on the planet to achieve more.


Required/Minimum Qualifications:

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND Solid experience in integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experienceOr equivalent experience.

Knowledge, Skills, AbilitiesBusiness Knowledge · Conflict Resolution · Continuous Improvement · Creativity · Customer Journey Mapping · Decision Making · Delivery Excellence · Digital Marketing · Diversity Promotion · Executive Relationships · Market Knowledge · Marketing Quality Assurance · Media Strategy · Negotiation · Oral CommunicationMicrosoft is an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

People Management· Managers deliver success through empowerment and accountability by modeling, coaching, and caring.· Coach

• Define team objectives and outcomes; Help the team adapt and learn.

· Marketing Planning and Execution· Drives formulation of local marketing strategy and integrated marketing plans aligned to area business strategy and priorities.

Leads partnerships with regional and local functional leads including Business Groups, Sales, Communications, Finance, and Business Operations to establish the appropriate marketing plan.

acquisition, nurture), and maintains close alignment to global event framework to ensure consistency and digital signals.

Drives implementation of plans, strategies, and frameworks for local integrated marketing plans across business areas based on appropriate business priorities.

Ensures plans reflect the importance of connected customer journeys and data-driven decision-making. Leverages internal and external feedback about the quality of the plan and deep expertise to provide continuous marketing-plan refinements.

Measurement· Draws insights from aggregate analyses and key performance indicator (KPI) reports to inform long-term marketing and business-planning decision making.

Interprets findings and their implications for multiple businesses, including accelerating the data-driven marketing culture in the local area. Leads storytelling processes and simplifies content for reporting to leaders and stakeholders. Evangelizes marketing insights tools for sellers to drive adoption and use.

Marketing Operations· Drives the Rhythm of Connection (RoC) with local stakeholders to ensure alignment and adoption of Global Demand Center (GDC) strategies and messaging.

Ensures any marketing budget or spend management governance is against plan and appropriately tracked. Ensures event or campaign delivery is consistent with marketing plan and is progressing appropriately.

Ensures marketing activities and local website properties are fully within global guidance and compliance standards (e.g., accessibility, privacy, security, area company brand) as well as local compliance standards.

Builds scalable processes across teams to drive operational efficiency. Drives change management and communication across various stakeholders. Leverages knowledge of work done by team, and the work of other teams, to drive collaboration efforts.