- For defined brands, you are responsible and/or support a brand group
- In collaboration with the Senior Brand Manager, you identify new growth opportunities
- You work on marketing planning and strategy development in collaboration with the Senior Brand Manager
- You contribute to the development of end-consumer communication and, if necessary, agency management
- You conduct competitive analyses and observations
- You are responsible for annual volume planning and monthly tracking of brand performance, partly in consultation with the Business Analytics team
- You plan, manage, and control the budget (including W&I) and create reports in collaboration / agreement with the Senior Brand Manager.
- Regular exchanges take place with global teams: including examination of possible NPDs, adaptation of global IMCs
- You have a completed Master's degree in Economics (ideally with a focus on Marketing) or a comparable qualification
- First experience in OTC or FMCG marketing is desirable
- You have user knowledge of MS Office
- You have excellent presentation skills
- Critical thinking skills distinguish you
- You have a strategic disposition
- Fluent spoken and written German and English language skills complete your profile
- We ensure your financial stability through a competitive compensation package, consisting of an attractive base pay, our performance based company bonus and a global, equity-based cash plan with a four-year duration. In addition, managers can recognize special contributions by granting an individual performance award or top performance award
- Whether it's hybrid work models or part-time arrangements: Whenever it is possible, you will have the flexibility to work how, when and where it is best for you
- Your family is a top priority. We offer loving company daycare centers at multiple locations, support in finding childcare, time off for the care of elderly or dependent family members, summer camps for children, and much more
- We support your professional growth by providing access to learning and development opportunities, training programs through the Bayer Learning Academy, development dialogues, as well as coaching and mentoring programs
- We promote health awareness and opportunities for selfcare through various measures, such as free health checks with the company doctor and our health platform #machfit
- We embrace diversity by providing an inclusive work environment in which you are welcomed, supported, and encouraged to bring your whole self to work
Brand Manager - Leverkusen, Deutschland - Bayer
Beschreibung
At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where ,Health for all, Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.
Brand Manager (all genders)
In this position, you will be responsible for two important global brands as a Brand Manager. Together with the Senior Brand Manager, you will identify growth opportunities for the brands and their associated marketing strategies.
YOUR TASKS AND RESPONSIBILITIES
WHO YOU ARE
WHAT WE OFFER
Our benefits package is flexible, appreciative, and tailored to your lifestyle, because: What matters to you, matters to us
This position is to be filled at Bayer Vital GmbH and is initially limited to 1 year.