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- Coordinate media relations initiatives and outreach with designated press (print, online)
- Coordinate accurate execution and distribution of press releases with PR agencies
- Hold day-to-day contact with PR agencies in the market
- Work in conjunction with the PR Manager and PR agencies to identify suitable opportunities for collaborating with influencers
- Develop and implement local brand content on social media networks, working in close relationship with regional PR team
- Coordinate product loans for photo shoots and VIP endorsements (in partnership with stores and PR agencies) and administer local press sample collection
- Support planning and execution of PR events and press trips
- Coordinate monthly press clippings and quarterly submission of original clippings with PR agencies
- Daily review of press for clippings & regular distribution of key articles within organization
- Invoice submission & processing
- Monitor digital and social media portals on an ongoing basis
- Monitor competitive activity on an on-going basis
- Assess and monitor event effectiveness and ROI
- Coordinate event recaps, track feedback and make improvement recommendations as appropriate
- Provide timely communication on all projects to store managers, local agencies and management and regional PR team
- University degree
- 3-5 years PR experience in a luxury/ jewelry retail company or PR agency
- Experience with luxury media channels (print, digital)
- Excellent communication skills
- Excellent interpersonal skills in dealing with press and industry peers
- Digital and social media aptitude and experience
- Strong organization and project management skills
- Creativity, team spirit & sense of initiative
- Strong copywriting skills and the ability to communicate complex ideas
- Fluent in German and English, other languages would be a plus
- Training and development opportunities within the world's largest luxury group LVMH
- An interesting job within an exciting international luxury brand
- Great benefits like our retirement plan and life insurance
- Attractive employee discounts
- Welcome & onboarding training
PR Coordinator - Munich, Deutschland - Tiffany & Co.
Beschreibung
RESPONSIBILITIES
:PR Strategy
Administration, Monitoring & Reporting
YOUR QUALIFICATIONS:
Our Benefits