Marketing Director - Munich, Deutschland - Octopus Energy Group

Octopus Energy Group

Geprüftes Unternehmen

Munich, Deutschland

vor 2 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

We're looking for someone to lead marketing for the Octopus Energy business in Germany, but there are probably some things you should know
We don't rely on agencies - we really don't, not for creative, production, or even media. We have a fabulous team of in-house designers, UX, writers, and front enders. We do our own media buying.

You could say, in fact, that we're half agency, but we're your favourite ever client, the one you secretly yearned to work at.

We're looking for someone who's worked their way around the marketing mix and can turn out some good metrics, but actually, what you really really know is humans.

You can put together a brand pyramid, but it makes you cry inside a little bit because actually you feel what a brand is, why people choose it (even where that might seem illogical), and you're just a little bit fascinated about why people make the choices they do.

You've led a team, and we don't mean just managing FTEs - you'll happily work with no direct reports because your enthusiasm means awesome people will follow you, and you'll get stuff done.

You'll have direct reports, but you won't measure your worth in how many, in fact, the opposite.

You work hard and smart; you put in effort where you know it delivers the most value - writing out an agenda for a meeting kills a little bit of your soul.

You have a burning desire to turn your skills into something meaningful.

You enjoy the pace of the commercial world, but you'd rather not continue in FMCG or juggle endless agency jobs; you want to be delivering something more sustainable to the world.

And finally. We have to be honest; we find that people from traditional businesses often struggle here. When we say we work agile, we mean agile.

We don't work to backlogs, and we don't write business cases, but we prioritise effectiveness and efficiency above all else.

We expect accountability without process and responsibility and responsibility without rigid hierarchy. We get stuff done by knowing what's right, and sometimes that's hard. Therefore, experience in scaling, agile, customer-centric businesses will definitely help you at Octopus.

This leadership role reports directly to the CEO of Octopus Energy Germany and looks after a team to focus on the company's brand, PR, online marketing, and our overall growth in Germany

What you'll do
:

Support all aspects of our marketing operation, lead, train and guide our marketing team
Research and analyse marketing trends, demographics, competitor products, and pricing, and develop marketing plans
Develop and execute our overall Marketing, Brand, PR strategy in alignment with our business strategy
Create and manage annual events to engage partners, customers, generate leads and promote brand awareness
Run the brand identity in Germany
Manage and measure the ROI and KPIs of the department and campaigns being run
Oversee social media accounts for customer engagement and employer branding purposes
Work with the team on the website: design, tone/messaging and conversion strategy
Establish an online communication strategy for blog content
Be a true partner to our marketing team at our London HQ
Develop and secure department budgets
Be based in our Berlin with regular travel to our Munich office to spend time with the team

What you'll need
:

- _ To be fluent English and German_

Several years of experience within_ fast growing, consumer focussed_ businesses
Indepth knowledge of mass sales in the residential market
An understanding of traditional and emerging marketing channels
Excellent communication skills with the ability to adapt communication style to achieve maximum impact on relevant situations and audiences
Knowledge of social media and its different uses as communication and customer service channels
Proven Leadership ability and teamwork mindset
An ability to propose different, unconventional ideas that help to work in new innovative and creative perspectives.

Was dich bei uns erwartet:

Ein international aufgestelltes Team mit flachen Hierarchien und einer offenen und transparenten Kommunikation
Wir setzen auf flexible Arbeitszeiten
Grüne Energie fängt bei jedem Einzelnen an: Deshalb erhältst du vergünstigte Konditionen für unsere Strom

- oder Gastarife

Sprache verbindet: Bringe mit Busuu, unserem Anbieter für Firmensprachkurse, deine Englischkenntnisse aufs nächste Level
Für mehr Bewegung: Lease über uns günstig dein Wunsch-Fahrrad
Für eine gesunde Work-LifeBalance: Trainiere mit Wellpass in über 6000 Sport

- und Gesundheitseinrichtungen in ganz Deutschland

Essen macht glücklich: Von uns bekommst du einen monatlichen Zuschuss von über 100€ für das tägliche Mittagessen (ganz einfach per App)
Für einen entspannten Arbeitsweg: Wir erstatten dir die Kosten für den öffentlichen Nahverkehr
Eine Sorge weniger: Wir tragen einen Teil deiner Kosten für die Kin