Business Strategy Lead - Duesseldorf, Deutschland - C&A

C&A

Geprüftes Unternehmen

Duesseldorf, Deutschland

vor 3 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

The Team

This is an opportunity to join one of Europe's most widely recognised and much loved fashion retailers, currently going through a digital transformation that's aimed at placing our consumers at the heart of everything we do.

This role will offer you the opportunity to take on a lead role, overseeing and optimising the organisations marketing strategic framework and operations.

You will work very closely with our Head of Marketing, Range Product teams and country organisations, where you will focus on streamlining operations and refining our strategic approach.

You will be supported by a fantastic marketing team of circa 40+ people and will co-manage a marketing budget of €XXXm +.

Driving business development, directly impacting C&A's market positioning and marketing effectiveness, all whilst creating a holistic and common approach within a high functioning marketing department, will be your primary day to day goal.

Your Responsibilities

Develop and maintain a marketing strategic framework that outlines goals, KPIs, and tactics.
Implement marketing automation tools and technologies to streamline processes and improve marketing efficiency.
Analyse marketing data to identify trends, opportunities, and areas for optimisation.
Create and manage marketing budgets, ensuring efficient allocaon of resources.
Lead the development of marketing performance dashboards and reports.
Collaborate with marketing teams to refine target audience segmentation and messaging.
Assess and select appropriate marketing channels for campaigns.
Drive continuous process improvement initiatives within the marketing department.
Conduct competitive analysis to inform marketing strategy.
Foster a collaborative growth mindset within the marketing team, encouraging a culture of innovation and accountability.e to edit

What We Offer

The opportunity to join a business area with major investment and scope for growth, offering you the opportunity to make a genuine impact at a senior level
The chance to codefine and shape a major European fashion brand
You will join a major retail organisation going through significant change, offering an exciting opportunity to work in a truly strategic capacity and influence meaningful change
Lots of autonomy with regards to approach and deciding what will bring about the best results.
Very flexible hybrid working options

Useful Experience
You may have experience in a mix of the following areas:

Significant experience (10 years+) in strategic marketing
both online and offline, eg Business Development, Strategy Consultant, Marketing Transformation or similar
Experience working within a retail or consumer environment (ideally fashion or lifestyle)
Proven ability to think strategically and drive businessminded marketing initiatives.
Strong analytical and problemsolving skills with a structured approach to decisionmaking.
Ability to collaborate effectively with crossfunctional teams, fostering a collaborative growth mindset.