CRM Automation Specialist - Berlin, Deutschland - Tourlane GmbH

Tourlane GmbH

Geprüftes Unternehmen

Berlin, Deutschland

vor 2 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

EMBRACE THE WORLD:
HOP ON YOUR NEXT ADVENTURE WITH US

We are a lively and diverse team, founded by our CEO Julian Weselek in 2016, currently active in the DACH region and France.

Our ambition is to become the leading travel company for authentic, customized, multi-day trips while being mindful of our planet: we are the first travel company in the EU to set near-term carbon reduction targets approved by the Science Based Targets initiative (SBTi): this is an imperative step toward decarbonization.

We are and always will be driving the change in the travel industry for a better tomorrow.

DESTINATION? THE WORLD
We are discoverers. We are believers in the life-changing power of travel.

On our journey we've built the amazing team that we have today - a team that sets the ambition to be remembered for building the future of travel, for consistently changing the norms of the industry and, simply, for staying true to our passion for bringing together the cultures of the world.

We have a unique customer journey and we are looking for a CRM automation Specialist who will contribute to our growth ambitions by bringing our automated campaigns to the next level and increasing conversion.

What is the role about?

Building and testing automated campaigns across the customer lifecycle and key triggered events
Taking automated campaigns to the next level by leveraging product recommendations, personalisation and new segmentation functionality
Creating targeted customer segments within the CRM system to ensure campaigns are correctly targeted to secure maximum conversion rate, while ensuring campaigns do not conflict with one another
Supporting the wider CRM team on the implementation of CRM marketing strategy, specifically with focus on AB testing and reporting on insights and making recommendations for future omnichannel campaigns
Supporting the team with the implementation of new technology and integrations

What will you need to be successful?

Bachelor degree, ideally in a relatable field such as business or marketing.
23+ years experience in a similar role working with marketing automation.
Experience in using ESPs or CDPs with complex automation and workflow building systems
Practical experience of delivering omnichannel digital CRM campaigns
Knowledge of marketing and web analytics tools such as Looker, Tableau
You are a great communicator, fluent in English. German or French is a plus
You are highly analytical, decisive and you take ownership of outcomes
You are driven, you thrive in fastpaced environment
And last but not least, you're a strong team player

YOU ARE THE WORLD

We value your participation in Tourlane's success and complement your cash compensation with a package of employee stock options (ESOP).
Flexible working setup: either remote or hybrid get the most out of your working hours; and enjoy working abroad through our new program
Your wellbeing matters to us: we offer mindfulness classes to take care of your mental health, sessions with
We support all the diverse communities that make us Tourlane: join or create your own Employee Resource Group (ERG) and connect with Tourlaneans
Dogfriendly office: we can't wait to meet your furry friend

Sounds interesting? We are excited to get to know you