B2b Marketing Lead - Berlin, Deutschland - AMBOSS

AMBOSS

Geprüftes Unternehmen

Berlin, Deutschland

vor 2 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

Hi, we're
AMBOSS, and we're looking for a senior marketer to join us and accelerate our success in the B2B space (medical universities, hospitals and private practices).

In this role, you will be the B2B Marketing Lead for both global and local activities.

This is a very influential role which requires strong collaboration across teams and a strategic mind combined with a hands-on attitude.

You will be reporting to the Marketing Director and working closely with the Market Leads and Sales Teams.

In the first 12 months, you will:

Lead and mentor a small team for global B2B Marketing targeting institutional buyers
Develop and execute our crosschannel lead generation & nurturing strategy globally
Set up and manage CRM flows both directly and in liaison with your direct reports
Support commercial success of our events (e.g., conferences, tradeshows & webinars)
Define the global B2B marketing KPIs and targets and own their achievement
Drive positioning, messaging and initiatives around new products and features
Represent B2B marketing across the organization and educate stakeholders on best practices

You bring:

6+ years of B2B marketing experience
Substantial knowledge of different marketing channels
Experience developing lead generation strategies for digital products
Proficiency in working with marketing automation tools (preferably Hubspot)
Strong analytical skills to measure impact of activities and determine improvements
Experience communicating and presenting ideas to senior leadership
Very strong English communication skills, both verbal and written
Copywriting stills and a good eye for creative design is a strong plus
German language skills are a strong plus

You enjoy:

Having strong ownership in fast paced environments
Being both strategic and operational
Mentoring reports to drive business impact
Coaching stakeholders on marketing best practices
Building solid relationships based on mutual trust and high impact
Being analytical while operating with limited data
Delivering highgrowth market goals
Owning the marketing strategy and budget

Here is what your interview journey will look like:

Recruiter interview: A 30-minute call with one of our Talent Acquisition Managers to get to know you, understand your career motivations and give you more insight into the role and team;

Benefits
AMBOSSians tell us that innovative work keeps them energized, and employee benefits help them to feel appreciated and empowered.

We invest in every AMBOSSians with our employee benefits package, crafted to support financial, physical, and mental health and work-life harmony.

Check out all of our employee benefits below:

We believe in diversity as a driving force of innovation and welcome people of all backgrounds to help us achieve our mission of empowering physicians to provide the best possible care - to everyone, everywhere.