Next Generation Customer Experience - Berlin, Deutschland - Takeda Pharmaceutical

Takeda Pharmaceutical
Takeda Pharmaceutical
Geprüftes Unternehmen
Berlin, Deutschland

vor 3 Wochen

Lena Wagner

Geschrieben von:

Lena Wagner

beBee Recruiter
Beschreibung

People First - At Takeda we are dedicated to improving the health and well-being of all people and bringing them the hope of a brighter future. It is our passion that transforms every job into meaningful action.
Our people are the heart of Takeda.

For our commercial unit (EUCAN) in Berlin we are looking for a


Next Generation Customer Experience (NGCE) Lead (M/F/d)
in a permanent position and in full time.


Our
NGCE Lead (M/F/d) is our "go-to" person for German Omni-Channel Engagement (OCE) and NGCE as well as the local point of contact for EUCAN OCE Customer of Excellence (CoE).


Your tasks in detail:


  • Define & executes the OCE and NGCE strategy (e.g., objectives, target customers) defined by OCE CoE (e.g., drive LOC crossfunctional customer engagement strategy with BUs) and adapts if needed
  • Leads the OCE Manager(s), CRM Manager(s), NGCE Operations Manager, NGCE Team, Marketing Technology and Online Business Excellence Manager and L&D Manager(s)
  • Builds capabilities in the LOC, by establishing supportive training strategy with Learning & Development (L&D) Managers
  • Drives the standardization and harmonization of customer domain data (CRM, OCE etc.)
  • Ensure local OCE tools and platforms (including CRM) in Germany are aligned with one another and with global technology standards
  • Ensures compliance and alignment of tools and platforms (including CRM) with the local pharmaceutical industry's regulations (collaborate with legal and compliance)
  • Drives insight generation from local ecosystem to optimize customer experience and streamline operations at scale (incl. content excellence, campaign operations) by defining pilots, roadmaps, responsibilities etc.
  • Resources & demand management, investment management, financial planning, budgeting and forecasting, stakeholder management & communication, vendor & partner management
  • Supports the EUCAN OCE leads and provide local input on future of customer experience and personalization of interaction
  • Orchestrates priorities and activities from EUCAN OCE CoE across the different TAs and brands and acts as bridge to brand leaders as well as sales force

Your profile:


  • Master's degree in Business Administration, Information Technology, or related field or comparable
  • Min. 5 years of experience in multichannel marketing with handson knowledge of digital tactics, campaigns and OCE journeys
  • Successful track record in digital marketing in pharma with leadership experience
  • Demonstrated experience in pullthrough of global journey & campaign blueprints to local markets and worked with local teams on localization/capability building
  • Indepth knowledge and understanding of digital, channels, platforms, ecosystem & up to date with latest development/innovation around digital marketing
  • Able to drive customer excellence with a focus on partnering with brand teams and medical
  • Additional Marketing/Sales experience in HC preferred
  • Fluent in English and German

What you can look forward to with us:

  • Appreciative working atmosphere in an international and exciting working environment with a wide range of development opportunities
  • Independent work with the opportunity to play a part in shaping an innovative company
  • Professional and personal development opportunities
  • A wide range of social benefits
  • Flexible working hours and home office (only 40% in the office)

Empowering our people to shine

Diversity, Equity and Inclusion
Takeda is committed to foster diversity, equity and inclusion.

Hiring decisions are based entirely on qualifications and are made regardless of gender, ethnic origin, religion, sexual orientation, age or disability.


Locations:

DEU - Berlin - Wirtschaftswunder


Worker Type:

Employee


Worker Sub-Type:

Regular


Time Type:

Full time
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