Digital Specialist - Eschborn, Deutschland - Marriott International, Inc

Marriott International, Inc

Geprüftes Unternehmen

Eschborn, Deutschland

vor 2 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

Job Number

Job Category Sales & Marketing

Location Europe Office - Eschborn, Marriott Hotel Holding GmbH, Eschborn-Frankfurt, Hessen, Germany VIEW ON MAP

Schedule Full-Time

Located Remotely? N

Relocation? N

Position Type Management

JOB SUMMARY
This position is responsible for the execution of defined services that supports the area and hotels digital business needs.

The Specialist role is comprehensive and will ensure completion of defined tasks as requested by the Managers who oversee a portfolio of hotels.

The Specialist will support with the pull through of activities and activations as defined by the Area Wide Campaign calendar (destination marketing, Demand generation, Group campaigns etc.) as set out by the Area Director of Marketing, Digital and Loyalty.

CANDIDATE PROFILE

Education and Experience

3+ years' experience in an online agency or client services position is required or equivalent experience
2+ years' experience in leading project teams and implementing digital strategies or equivalent experience
BS/BA degree in marketing or related field or equivalent certification from higher education.
Strong workflow management skills and experience in Content Management systems.
Strong understanding level of online marketing and merchandizing.
Organized, detailoriented and deadlinesensitive; takes initiative and anticipates needs

CORE WORK ACTIVITIES

Managing Work, Projects, and Policies
Delivers against all aspects of the Digital Marketing program and associated services for hotels and the area

This includes:

Support and guide hotels in developing hotel website modules and outlet sites for F&B Spa, Golf, weddings, where applicable.
Ensure Hotels online positioning is up to date and correct. (Yelp and GMB listings)
Audit, manage 3rd party channel content scores and adjust and update to ensure optimal visibility.
Work with Senior Manager and Area Director of Marketing, Digital & Loyalty to develop and deploy eMail marketing (METT, MEO's etc.) campaigns for hotels considering hotel specific, Regional and global campaigns. Responsible for Landing Page creation, approval of offer copy and images.
Coordinate execution of online marketing efforts for regional campaigns with performance marketing & F&B teams.

Supporting Operations

Serve and pull through Continent & regional campaigns. This requires the approved solicitation of hotels participation with coordination of Hotel account managers.
Coordinate and Ensure the development of tactical landing pages, testing and optimization of continent and regional campaigns with all specialists.
Implementation and workflow process management of all content optimization requests for the digital field marketing teams.
Manage the timelines and onboarding of new hotel hotels across the continent in terms of contracting and all account set up with support of specialists.
Ensure expert training and support to hotels by working with managers to elevate digital knowledge.
Support with defined project's as outlined by the Senior Manager to ensure the overall performance of the team, its areas/markets and participating hotels.

Relationships & Processes

Develop knowledge and work with vendors and agencies to improve turnaround and campaign execution.
Manage relationship with key vendors to drive scalability of efforts and implementation consistency (e.g. Digital HQ, Tripadvisor etc.) and platform development oriented at better tracking/conversion
Execute all inhouse campaign processes, including but not limited to campaign review, hotel billing, briefing, etc.
Where appropriate, develop, support and implement new processes and track output to improve efficiency for the team.

Additional Responsibilities

Attends and participates in all relevant internal and external meetings.
Informs, updates, and provides information to managers and coworkers in a timely manner.
Presents ideas, expectations and information in a concise, organized manner.
Uses problem solving methodology for decision making and follow up.
Maintains positive working relations with internal teams and department managers.
Manages time effectively and conducts activities in an organized manner.
Performs other reasonable duties as assigned by manager.

MANAGEMENT COMPETENCIES

Leadership
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Adaptability

Maintains performance level under pressure or when experiencing changes or challenges in the workplace.

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Communication

Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.

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Problem Solving and Decision Making

Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.

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Professional Demeanor