Team Lead Global Art Direction - Berlin, Deutschland - Zalando

Zalando
Zalando
Geprüftes Unternehmen
Berlin, Deutschland

vor 1 Monat

Lena Wagner

Geschrieben von:

Lena Wagner

beBee Recruiter
Beschreibung
Location

Berlin

Contract

Full time

Job Category


THE ROLE AND THE TEAM
The Creative Direction team is part of the Design Marketing Content (DMC) Department of Zalando.

Our mandate is to build reputation by bringing a new creative POV, elevate quality, and ensure consistency and on-brand execution across all Zalando touchpoints and have a strong creative impact.


Our goal:

to ensure a consistent brand image and elevate our customers with a qualitative, entertaining and appealing impression of our brand and products.

We want customers to have an emotional connection to the Zalando brand - in other words, to have an excellent shopping experience.


As the team lead of the Global Creative Direction you will be leading the creative team to execute on brand global and local campaigns with external agencies.

The range of projects varies in scale and type e.g.

brand guidelines, visual directions, social first / digital formats, social media activations and the full support of 360° campaigns including owned, bought and earned media, working across 27+ Zalando markets.


INCLUSIVE BY DESIGN

Our employee resource groups:

WHAT WE'D LOVE YOU TO DO (AND LOVE DOING)

  • You understand the Zalando vision as well as the needs of our Stakeholders and make them work together to create outstanding creatives in alignment with the Head of Creative Direction, VP and the Marketing leads.
  • Leading and developing the Global Creative Direction team of Art Directors and a Copywriter by giving clear direction.
  • Working with the Campaign, Proposition and Social Media & Consumer PR teams and ensuring creative excellence when collaborating with external creative agencies and creatives.
  • Developing the team's knowledge and skills and being the Go To Person for all creative requests within Zalando Marketing.
  • Proactively identifying, prioritising and allocating resources and implementing new creative ways to excite consumers about the Zalando brand.
  • Working with the research, strategy and project managers to lead and drive creative brand topics, e.g. guidelines, activations, talent cooperations, partnerships
  • Lead and steer creative processes to inspire collaborative ideation and innovation across the Art directors and copywriters.
  • Maximising Zalando group relationships by working closely with the other creatives from zStudios, Statement, Design and Product teams.

WE'D LOVE TO MEET YOU IF

  • Successfully earned a degree in Design, Fashion, Arts, Communication or other relevant field. You have 10+ years of experience in working in the creative field, with experience leading teams in a high volume, deadlinedriven environment for brand and social media communication
  • Minimum 5+ years experience in fashion and lifestyle segment.
  • You have experience in successfully managing creative teams. You inspire and lead by example, setting professional standards for the team
  • You have strong interpersonal skills and ability to influence and motivate people at all levels across different functions
  • You have a strong grasp on culture and eye for trends in the fashion industry.
  • An outstanding understanding and passion of photography, film, graphics, social media, design, copy and marketing practices. You possess an Indepth knowledge of trends in fashion photography, campaigns, casting, and art buying
  • European working experience and consumer knowledge for fashion and lifestyle.
  • A creative and strategic mindset, delivering creative content of the highest quality, pitching ideas for creative campaigns to stakeholders and selling concepts for creative.
  • Manage multiple projects at once, both large and small, communicating clearly project prioritisation to senior leadership.

OUR OFFER
Zalando provides a range of benefits, here's an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

  • Employee shares program
  • 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
  • 2 paid volunteering days a year
  • Hybrid working model with 60% (or more) remote per week, actual practice is up to each team to best support their collaboration
  • Work from abroad for up to 30 working days a year
  • 27 days of vacation a year to start
  • Family services, including counseling and support
  • Health and wellbeing options (including Gympass)
  • Mental health support and coaching available

Recruiter
Benan Ababay

Bitte beachte, dass alle Bewerbungen mit dem Online-Formular ausgefüllt werden müssen - wir akzeptieren keine Bewerbungen per E-Mail.

Bewerben
Mehr Jobs von Zalando
Alle Jobs von Zalando anzeigen