Co-founder - Social Media & Community (Gn) @ - Hamburg, Deutschland - FoodLabs & Atlantic Labs
Beschreibung
About Us
Welcome to The Better Cat, where we're not just changing cat food; we're transforming the very essence of cat happiness.
We're on the prowl for a Co-founder of Purrfection, Social Media, and Cat Community Growth to join our crew of cat lovers.
As the third founder, you'll be our secret sauce in building a community of cat enthusiasts, overseeing influencer marketing, and helping our brand reach new heights.
If you're ready to embark on a furry adventure, sharpen your claws, and join us in this wild cat chase.
What We Offer
- The chance to join two awesome cofounders (and their cats) on their mission with VCbacking
- A dynamic and collaborative work environment where creativity and humor are as valued as a wellplaced cat meme.
- Competitive equity opportunities that might make your cat jealous.
Responsibilities:
- Social Media:
- Drive user acquisition through social media that makes cats and their humans crave The Better Cat experience.
- Create our company voice and content on channels such as TikTok and Instagram.
- Influencer Marketing:
- Cultivate brand advocates within the community and among influencers to create a roaring chorus of support for The Better Cat.
- Lead the charge in influencer marketing, seeking out and collaborating with fellow cat enthusiasts who share our obsession with Purrfection.
- Design and implement campaigns that have influencers purring about The Better Cat, turning them into our official cattastic ambassadors.
- Community Building:
- Develop and execute strategies to create a furtastic community around The Better Cat's directtoconsumer cat culinary delights.
- Cultivate engagement and collaboration among cat parents through catniplevel events, channels, and other creative initiatives.
- Ensure our community is the goto place for all things cat happiness.
- Customer Experience:
- Ensure our customers' experiences are as delightful as a cat's discovery of an empty box.
- Implement strategies to enhance customer satisfaction, loyalty, and retention.
- Address customer inquiries, feedback, and issues with the speed and precision of a cat pouncing on a laser pointer.
What you need to succeed
- Fluency in written and spoken German
- Unconditional love for cats, ideally you own one or would be willing to adopt one
- Proven experience in social media, growth strategies, and influencer marketing, preferably within the pet industry or related consumer goods sector.
- Entrepreneurial spirit with a track record of scaling communities, driving user growth, and a sense of humor that even cats would appreciate.
- Strong interpersonal and communication skills, with the ability to connect with diverse audiences, especially pet owners who might be a bit catty.
- A huge fan of cats with a genuine passion for improving their wellbeing through innovative and irresistibly tasty products. Ideally, you are a cat parent yourself.
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