Senior Technical Performance Marketing Specialist - Hamburg, Deutschland - Phiture GmbH

Phiture GmbH
Phiture GmbH
Geprüftes Unternehmen
Hamburg, Deutschland

vor 1 Monat

Lena Wagner

Geschrieben von:

Lena Wagner

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Beschreibung

Hi, we're Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO.

We're on a mission to become the #1 company in our industry, and we need great people to make it happen.


WHAT TO EXPECT

WHAT YOU'LL DO

  • Develop and implement tracking strategies for both web and app platforms, ensuring accurate data collection and reporting across all marketing channels.
  • Setup and manage technical integration between marketing channels (e.g., Google, Facebook) and mobile measurement partners (e.g., AppsFlyer) for accurate attribution and performance measurement.
  • Consult clients on best practices for event tracking and integration.
  • Manage the tracking and reporting of web channels such as Google Search and web measurement platforms like GA
  • Setup and configure conversion events across platforms, ensuring proper tracking and optimization of campaigns.
  • Interfacing with our data and engineering teams to drive critical projects forwards
  • Implement and manage the SKAdNetwork setup for app campaigns, ensuring compliance with Apple's guidelines and optimal performance.
  • Collaborate with the marketing team to optimize campaigns based on datadriven insights, maximizing ROI and achieving KPIs.
  • Continuously monitor and troubleshoot tracking issues, working closely with internal teams and external partners to resolve any discrepancies or technical challenges.
  • Stay uptodate with industry trends, best practices, and new technologies related to tracking, analytics, and marketing platforms.

WHAT YOU BRING TO US

  • Bachelor's degree in Marketing, Business, Information Systems, or a related field.
  • 3+ years of experience in digital marketing, with a focus on performance marketing and tracking.
  • Strong knowledge of web and app tracking technologies, including Google Analytics, GA4, AppsFlyer, and SKAdNetwork.
  • Proven experience in setting up and managing technical integration between marketing channels and mobile measurement partners.
  • Proficiency in setting up conversion events and optimizing campaigns based on datadriven insights.
  • Excellent analytical and problemsolving skills, with strong attention to detail.
  • Familiarity with various ad platforms such as Google Ads, Facebook Ads, and other programmatic platforms.
  • Strong communication and collaboration skills, with the ability to work effectively across teams and with external partners.
  • A selfstarter with the ability to manage multiple projects and prioritize tasks in a fastpaced environment.

WHAT WE OFFER YOU:


  • Unlimited remote work within your home country and up to 90 days of international remote work every year
  • The opportunity to boost your salary with our quarterly bonus scheme and share in the company's financial success
  • Full and free mental health support from licensed therapists through our partnership with the Oliva
  • Regular team events and a yearly, allexpensespaid company offsite
  • A yearly €1,000 budget for your personal development
  • One training day a month to focus on your personal and professional growth
  • Accelerated career development supported by quarterly feedback and progression sessions via Culture Amp, the online people and culture platform
  • Flexible working hours so you can find the working patterns that best suit you
  • Up to 30 days of paid vacation every year — plus more for special occasions
  • An individual career roadmap and personal development plan to support a progressive learning curve
  • A flexible working space at our spacious, petfriendly headquarters in one of Berlin's lively districts
  • Onboarding package full of branded Phiture gear and a company MacBook
  • Opportunity to actively influence change by joining our internal Culture, Climate Action, and Diversity & Inclusion teams
  • A monthly remote work allowance to help you spruce up your home office space — plus your own monitor and desk chair
  • Birthday, anniversary, and seasonal gifts from responsibly sourced local businesses
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