Marketing Associate Director, Haematology, Germany - Munich, Deutschland - Jazz Pharmaceuticals

Jazz Pharmaceuticals

Geprüftes Unternehmen

Munich, Deutschland

vor 2 Wochen

Geschrieben von:

Lena Wagner

beBee Recruiter

Beschreibung

Overview:

Position Profile:

Brief Description:

The Associate Marketing Director (AMD) will play a key role within the Business Unit Oncology in Germany and will be a member of the BU Leadership Team.

AMD will be a strong strategic driver of the haematology business beyond a single brand, being responsible for the development and the execution of the haematology portfolio strategy with three brands on the market.

AMD will be responsible for aligning a cross-functional team around clear brand strategies while leading, inspiring, developing and motivating the cross-functional team to successfully achieve portfolio and organizational objectives.

AMD will participate in the forecasting process and in the setting of annual sales and budget targets for haematology brands.

AMD will develop and execute comprehensive brand plans to achieve sales targets by managing marketing priorities and activities which support overall P&L goals.

AMD will own brand planning process and will lead cross-functional team consisting of medical affairs, marketing, sales, network management, and market access in the brand planning.

AMD will provide project management leadership to ensure brand development milestones are achieved through coordination of cross-functional teams.

AMD will also support the selling process in conjunction with the sales director, will closely monitor and analyze sales performance in key accounts.

AMD will take part in regular Account Reviews to challenge, support and input in Key Account Planning.

Being ambassador for haematology brands AMD will act as a driving force for initiatives not only within marketing department but for the haematology therapeutic area.

AMD will drive product adoption and potential maximization within approved indications, develop the short, mid and long term strategic and operational brand plans while remaining committed to the Jazz patient focus and company values.

The role will have a strong internal and external exposure with a robust relationship to EE (External Experts) beyond a single brand.

This position will report into the Business Unit Head Oncology

AMD will anticipate, analyze and solve unique and complex problems around current and future haematology portfolio with a broad impact on the business, AMD will actively contribute to the development of the BU strategy and its operational execution combining portfolio strategy with key account focus.

AMD will lead the development of the brand strategies and will anticipate internal and/or external business challenges and/or regulatory issues.

The AMD will own and lead focus growth for main brand. AMD will support the brand plans of 2 further products.

The AMD will be responsible for the development, approval and implementation of specific programs, omni-channel engagement strategy and commercial materials and will develop robust relationships with affiliate and regional staff to ensure internal optimisation of H/O portfolio strategy.

AMD will closely collaborate with the Regional Brand Leads and international commercial teams to develop and deliver Jazz ́s regional strategy and congress engagement plans AMD will influence and co-shape the regional brand strategy, generate ideas, and push for relevant European initiatives, which have even broader impact on the brand performance.

AMD will ensure German needs are taken into account on the EUR/INT level by regular collaboration with the EU/INT Marketing and Brand Teams, Med.

Affairs and Operational Excellence (i.e. market research).

Essential Functions

Develop and steer commercial strategy for haematology portfolio by establishing synergy within brands and projects
Leading the development of the detailed 1year, mid

- and long term cross-functional brand plans also with global marketing, medical, and commercial teams, including development of strategy, positioning, sales forecasts, communication plan (publications, congresses, etc), EE-Engagement, rising star development, sales targets, competitors to align to global strategies as appropriate and ensure targets are met

Responsibility for the effective implementation and leadership of specific programmes and commercial materials for haematology portfolio in particular lead omnichannel H/O strategy and implementation of digital initiatives
Maintain uptodate expertise and knowledge in therapy areas (AML, ALL, SCT) by studying scientific literature, participating in congresses, obtaining regular feedback from field teams, interacting with EE and other business intelligence sources.
Work closely with German key external experts
Act as a main contact for sponsorship of study groups and organisation of symposia at study group meetings
Actively contribute to the Key Account Excellence by providing analysis and steering activities to accounts, where most patients can benefit from; support field team in key account projects in close collaboration with the Sales Director
Development of specific local promotional m